By 2028, the global health & fitness industry is projected to reach a staggering $172.95 billion, jumping from its value of $98.14 billion just two years ago.
As the gym, health and fitness industry continues to grow, we thought we’d gather our top 10 Shopify ecommerce websites, that not only look beautiful, but also offer superior functionality and UX that actively drives sales. Whether you’re looking to switch up your existing ecommerce activewear store or are building an ecommerce store from scratch, these inspirational fitness websites will get your imagination going! Without further ado, let’s take a look at the websites that stand out to us.
1. Huel
Huel is a stylish website with a minimalistic design style that makes its complex product catalogue feel extremely simple and seamless to navigate. The UX design is superb with image-led catalogue tiles and main menu that allow for rapid navigation to the products that users are looking. Elegant trust signals are dotted throughout the site with testimonials, star ratings and bespoke iconography that builds trust as customers are browsing the site. A unique ‘which Huel is right for me?’ quiz enhances the shopping experience even further by providing a personalised experience and helping users to narrow down their purchase decision. Overall, the website is clean, minimal and extremely efficient in driving conversions.
2. Alo Yoga
Alo Yoga is primarily a womenswear fitness clothing brand and that is instantly apparent when you land on the homepage. Stunning, aspirational product photography and lifestyle shots combined with a neutral colour palette and minimal web design style create an online store that feels extremely enjoyable to browse, encouraging users to spend more time on the site. A unique ‘Shop by activity’ feature allows users to shop according to their preferred activity, whether that’s yoga, pilates, running or tennis, providing a personalised experience for shoppers and helping them to find the right products for their lifestyle. UGC is front-and-centre, highlighting the importance of social media and a community for this brand and image hotspots allow them to link to products directly within customer photos, encouraging more sales. Overall, the website feels extremely chic for a gym and fitness brand, attracting Alo Yoga’s ideal audience and then guiding users to browse and convert.
3. Gymshark
As a leader in the gym and fitness industry, Gymshark’s ecommerce site is nothing short of amazing. The Shopify store itself is rapidly responsive, mobile-friendly and extremely user-friendly with streamlined navigation thanks to an image-led smart search functionality and a unique ‘trending searches’ feature that elevates UX. Products are showcased beautifully with a range of still product images, lifestyle shots and videos, helping users to quickly envision themselves wearing a pair of Gymshark leggings during a workout while running on the treadmill or wearing one of their sports bras while lifting weights. Within category pages, functional features of each product are highlighted with unique graphics and product spotlights, enabling suers to find the best fit for their preferred look or activity. Overall, the ecommerce site truly is a cut above the rest and provides a superior shopping experience that Gymshark customers expect.
4. AYBL
AYBL is a relatively new gym and activewear brand founded in 2018. The Shopify site is clean, simple, elegant and feels very trend-led which appeals to their younger demographic. Their wide range of product colour-ways are easily found with a smart search functionality that rapidly presents all products in the form of images when a user begins to enter a search term just as ‘purple’ for example. A quick-add feature ensures users can quickly add products to their basket, encouraging conversions and ensuring user satisfaction.
5. Alphalete Athletics
Alphalete Athletics is a great example of a unisex gym and fitness ecommerce store that appeals to all customers. Carefully balanced lifestyle imagery and product cards ensure that there is something for everyone, as soon as you land on the homepage, instantly creating trust and encouraging suers to explore the site further. A variety of product display options including product cards of varying scales and sizes keeps the site interesting, while displaying a large catalogue. Options to ‘shop by colour’ or ‘shop by style’ help users quickly filter down to their preferred products and provides a more personalised experience. ABYL has really taken off on social media in the past few years so we’re looking forward to seeing how their website evolves!
6. Zone3
ZONE3 was founded back in 2006 by triathlete, James Lock. Since then, the activewear ecommerce brand has grown beyond expectations and had extremely successful partnerships with high-profile brands including Harrods, London Triathlon, USA Triathlon and has even received the Queen’s Award For Enterprise by Her Majesty back in 2018. Their Shopify website clearly demonstrates they attention to technical fabrics which feature advanced technology such as water-repellent coatings, thermal textiles and hydrophobic fabrics and their commitment to sustainability and continuously improving their practices to reduce their environmental impact. The Shopify website design is simple and minimal but cleverly captures their brand ethos through considered use of imagery that perfectly balances their respect for nature and ambition for creating the best outdoor activewear garments. Additionally, it’s clear that Shopify SEO techniques have been employed to ensure the website gets the organic visibility it deserves.
7. Fabletics
Fabletics is a superb example of a Shopify Plus ecommerce store that is truly excelling. The UX design is exceptional, creating an example clear customer journey and path to conversion. Product cards are clean while displaying all relevant information such as various colour swatches, VIP offers and price, without a user having to click into the product itself, a proven strategy for improving customer satisfaction. Their lighting-fast mega menu is seamless to navigate and the site is extremely responsive and mobile friendly. The feature we’re most excited about though, is there exclusive member pricing, which encouragers users to join the club to receive a discount in exchange for a customer’s email address and basic information. The offer is mutual beneficial and quite frankly, a no-brainer for most users. Again, clever UX design makes the offer feel irresistible with buttons highlighted in bright red and offers in yellow, instantly drawing a user’s eye to the deals. Finally, lifestyle images of influencers including Khloe Kardashian wearing the gym gear instantly builds trust and makes the brand feel extremely relevant and trendy.
8. Onnit
Onnit is a slightly different fitness brand that focuses on supplements and nutrition to aid fitness, although the brand also sells apparel. The website has a very different look and feel to those we’ve looked at above, with graphics primarily utilising dark, bold colours and providing a more masculine feel that appeals to their target audience. The shopping experience feels very intuitive, with products simply and clearly categorised by type, allowing users to quickly find the product they’re searching for and checkout rapidly using Shopify’s seamless checkout process. One of our favourite aspects of this ecommerce site is the sense that they’re building a community with Onnit fitness challenges with the chance to win prizes in addition to community discounts. The site feels like the gateway to a bigger community of fitness fanatics, and that’s what makes it feel so authentic and gives it a strong brand identity.
9. NOBULL
NOBULL is a other great fitness and gym ecommerce site that creates a seamless shopping experience for site visitors, whether using a mobile or desktop device. The responsive, friendly design is great for user satisfaction while bold typography is used throughout the site to offer motivation to users, creating an immediate rapport between the brand and its customers and ultimately, building trust. Image-led category navigation streamlines the product discovery journey and enables users to shop depending on their preferences. Product images are relatively large and allow you to view apparel or shoes on a model on hover. Overall, the site is seamless to navigate and stand out from the crowd.
10. Gym & Coffee
Last but not least, the activewear and lifestyle brand Gym & Coffee offers a sleek, youthful and colourful shopping experience aimed at a younger demographic. Tons of trust signals including an ‘as seen in the press’ rolling logo banner, product star ratings and free shipping ribbons instil instant trust in site visitors but particularly in first-time customers. A dedicated blog area is a fantastic addition with regards to ecommerce SEO and allows the brand to take advantage of content marketing opportunities, adding great value to customers. Additionally, a unique next-day delivery countdown timer feature creates a sense of urgency and drives sales for the brand.
And there we have it! Our top gym and fitness websites that we are sure you’ll be inspired by! If you need a helping hand designing and developing your new gym, health or fitness ecommerce website, or you’re looking to transform an existing Shopify or Magento site, we’ve got you covered. Don’t hesitate to get in touch and we’ll be happy to help!
And don’t forget to use our Free Shopify Theme Detector Tool if you find a Shopify site you love, but aren’t just of which theme is used.
