As an ecommerce manager, you know the importance of staying ahead of the curve in today’s competitive market.
With more customers shopping on their mobile devices than ever before, having a mobile app can provide a significant edge. Transforming your Shopify website into a mobile app can enhance user experience, increase engagement and drive more sales. In this post, we’ll show you how to seamlessly convert your Shopify store into an ecommerce app. Let’s jump in!
Why you need a mobile app for your Shopify store
Ecommerce apps offer significantly enhanced UX, often providing smoother, faster and more intuitive shopping experiences when compared to mobile browsers. As a result, this leads to increased engagement as the more enjoyable a shopping experience is for a user, the more time they’ll spend browsing your products and delving deeper into your website. Additionally, mobile apps enable you to communicate directly with your customers through push notifications, allowing you to promote new products, sales and special offers directly to those who’ve downloaded your app.
Generally, ecommerce apps have higher conversion rates than mobile websites as they are specifically designed for seamless purchasing. Offering a mobile app to your audience can also strengthen your brand presence and increase customer loyalty, as it shows a commitment to providing a superior shopping experience and fosters a stronger connection with your audience.
Whether you’re a homeware brand, fashion retailer or B2B paving manufacturer, an ecommerce app can truly revolutionise your shopping experience and help to build brand loyalty. Just to recap, here are a few benefits of ecommerce apps;
- Conversion rates will be high and bounce rates will be reduced
- Gain valuable customers insights to help inform strategic marketing decisions
- Drive retention with push notifications & incentives that keep customers engaged
- Gain customer loyalty with personalised shopping experiences
- Create convenient customer experiences that strengthen brand presence
How to transform your Shopify store into an app
Transforming your ecommerce website into a lightning-fast, customer-centric app that is completely manageable from within your website’s existing dashboard shouldn’t cause a headache!
1. Find an expert app development agency
Firstly, you’ll need to find a digital agency that has expertise in developing lightning-fast, conversion-focused ecommerce apps to ensure you’re creating a top-tier app that your users will love. Lucky for you, at Limely we specialise in developing excellent ecommerce apps in collaboration with our partner, Median. Our sophisticated app solution allows you to automatically sync any changes made on your ecommerce site with your mobile app, meaning that you don’t have to hire an additional team to manage your app as it’s all synced to your Shopify dashboard.
2. Design and develop a superior ecommerce app with CRO at its core
Alongside the experts, designing and developing your ecommerce app should be relatively straightforward. Allowing you to tweak the design to suit your unique needs while retaining your brand identity and cohesion with your existing online store and ecommerce branding. In collaboration with our partner Median, we’ll deliver an ecommerce app that not only looks good, but also offers exceptional functionality thanks to our technical expertise and creative flair.
3. Test and evaluate until its perfect for your needs
Perhaps the most important part of the ecommerce app development process, testing shouldn’t be underrated! Essentially, this step is paramount to ensuring that every feature, navigational element, button and link works exactly how it should. No stone should be left unturned at this stage as this is where any final technical fixes will be implemented.
4. Publish and launch your new app
This is possible the most exciting step in the whole process – It’s time for your ecommerce app to go live! Launching your app means its time to enjoy what you’ve created and implement strategic marketing campaigns that utilise push notifications to drive sales on your ecommerce app. Social integrations can help to improve brand reach by allowing users to share their favourite products on their social media channels and in-app customer service integrations can help you to nurture customers and build brand loyalty. At Limely, we’re always on hand to help you evolve and grow and offer support for long after you’ve launched your app.
Need a helping hand getting the ball rolling on transforming your Shopify website into a highly-functional ecommerce mobile app? Don’t hesitate to get in touch and we’ll be more than happy to help you on your way to digital success!
