Thornley Leisure Parks

THORNLEY

A beautiful, functional holiday park website

Thornley Leisure Parks have made their mark on the tourist industry in Cheshire and North Wales. But it was time to step it up a notch when it came to the digital side of things.

The leisure experts approached us with the need for a refreshed, redesigned website with an all-new integrated booking system. The main aim? To create something that really makes people want to go on holiday to Thornley Leisure Parks. And make it super easy for them to do so.

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What we did

Website Design

WordPress Build

Caravan Search

Holiday Booking System

BROWSE

Finding the perfect caravan with ease

Not only can users book their dream getaway at one of Thornley Leisure’s many holiday parks, but they can also browse caravans for sale. After all, owning a holiday home is an important factor for Thornley Leisure Parks’ loyal visitors. So, it was crucial that we make this process as accessible as possible for a wide range of customers.

Each caravan sales page was designed and developed with conversion as a priority. So far, we’ve seen some great results. From the finer details of the caravan specs to the simple ‘Request a Viewing’ form, we left no stone unturned.

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HOLIDAY

Enticing visitors to book a trip

No-one needs convincing to go on holiday

But where you choose to go and which company you pick is a whole other ball game. We wanted Thornley Leisure Parks to stand out as a feel-good, family-friendly company that you could trust with your next getaway.

Our designer Emma has plenty of experience in the travel industry, so she knew how to tackle this one. After an initial discovery meeting with the company, she was able to get to grips with their target audience, preferences and desires. We reckon she did a pretty good job.

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ESCAPE

Thinking outside the box

In a saturated market like the travel industry, it makes sense to think outside the box a little bit. We came up with a load of great features that make Thornley Leisure Parks stand head and shoulders above the rest. From the animated, interactive map to the magnified parallax images, the website’s quirky features were a stunning collaboration between our design and development teams.

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Results

An impressive search functionality

A crucial part of the Thornley Leisure Parks’ website is giving users the ability to search and find the perfect holiday. We’ve allowed users to choose their ideal park, arrival and departure dates and number of guests (including pets and children)!

The search results are simple to browse and show off all the important details. Of course, users can then use the booking system to make their holiday a reality. But more on that later…

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BOOKING

We refreshed the booking process

The brand new booking system shows our expertise in conversion rate optimisation

Our back-end dev Gav created a perfect solution for Thornley’s specific needs, whilst front-end devs Niko and Graham brought it to life. What we really wanted to achieve with this booking system was a smooth UX-friendly process which was consistent with the look and feel of the rest of the site. We think we delivered just that.

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MOBILE

Seamless across any device

Responsiveness is second nature to us but it’s still important to talk about this crucial element of any website. Basically, we develop our websites to work perfectly across any device you can think of – and of course, our project for Thornley Leisure Parks wasn’t any different.

Chances are, you’re reading this on mobile. Over half of online traffic comes from mobile, after all. Click the button below to take a look at the holiday site and see just how enjoyable it is to use on your phone.

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