Red Box Books: Ecommerce Case Study

Introducing

Red Box Books

Industry

Books

Services

Website Design & Development, Ecommerce, SEO, Branding

Website

redboxbooks.co.uk

Three ecommerce websites bursting with advanced features to drive results

Red Box Books have been a longstanding client for over 7+ years and came to us most recently in need of not one, not two but three conversion-driven ecommerce websites to drive growth for their business.

We supercharged their digital presence, streamlined the buying journey and ensured that all 3 sites are positioned to drive sales using the robust Magento 2 platform.

Crafting 3 ecommerce websites to boost sales

Previously, Red Box Books, ARB Books and Phonic Schoolbooks had to take large, complex orders over the phone. This was extremely time consuming for the team in addition to creating a significant friction points within the customer buying journey, potentially discouraging users from placing an order.

In order to speed-up the ordering process and boost conversions for all three brands, we developed three advanced ecommerce websites all under one umbrella to maximise efficiency and streamlined operations whilst improving the user experience.

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An abundance of trust signals to build customer trust

By incorporating a Trust Pilot integration, we were able to instantly instil customer trust, as soon as users land on the site. Star ratings and verified reviews dotted throughout the website in various formats including in banners and on product cards, instantly positions the brand as reliable and increases the chances of customers making a purchase.

Additionally, bespoke iconography is utilised to demonstrate further trust signals that could push users further down the ecommerce buying funnel such as highlighting competitive prices and exceptional customer service.

Layered navigation & product filtering to streamline the buying journey

As Red Box Books, ARB Books and Phonic School Books all offer extensive product inventories for children ranging from babies all the way to secondary school, streamlined navigation and advanced product filtering was integral to crafting a seamless user experience for every site visitor.

Meticulous SEO migration to drive organic traffic

To give the new websites the ultimate chances of success, we carried out expert technical SEO migration and a range of other techniques including:

Mapping out each and every redirect from the old sites to the new, to ensure zero broken links that could impact rankings
Setting up tracking so the brand can gain a deep understanding of customer behaviour and traffic
Title-tag population to improve page rankings within the SERPs
Keyword research to inform the site map

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Responsive web design for superior mobile experiences

Our designers and developers utilised mobile-first website design to ensure the new sites offer exceptional digital experiences, no matter what device a site visitor prefers. Clean, simple and conversion-focused website layouts combined with succinct coding, optimised imagery and responsive design ensure a streamlined mobile experience that encourages users to convert.

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Supercharged sales with seamless checkout processes

Our expert two-step checkout process is proven to eliminate the most common risk factors for cart abandonment which include slow loading, unexpected shipping costs and poor UX. The checkout process is sleek and simple with minimal distractions to take users away from the checkout and offers a range of payment methods including PayPal and Amazon to maximise the chances of conversion.

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