Sophisticated branding to improve UX
Deciding to go with a blacked-out website was a conscious choice – after all, black is the colour of sophistication. We also wanted the vibrant colour of the food photography to stand out and we knew this was important to Nine Elephants, too.
We incorporated the orange and white of the existing branding to create a sleek but stand-out homepage design. The parallax effect applied by the dev team really gives the visuals a centre stage role.
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