Maximising leads with a customer-centric and seamless enquiry form
Due to the nature of the niche industry that BetMakers operate within, there is a long-term sales process that clients go through before committing to a solution. Therefore, developing a streamlined process for users to make enquiries was a key part of the challenge for this website design.
We developed a bespoke enquiry form to move users through the buying funnel with ease. The minimalistic design and distraction-free layout ensure that users are focussed on completing the form as efficiently as possible whilst navigation is seamless thanks to the bold neon pink buttons that guide users through the process. The lead generation form works to filter out low-quality leads by asking a few simple questions about the users’ enquiry and helps BetMakers to make more efficient decisions on how to progress with the sales process.