Wondering if you need to produce regular content for your ecommerce site?
We might be biased but the answer is absolutely YES! Creating valuable content is key to strengthening your online presence, increasing brand awareness and building trust between your brand and consumers. We’ve collated some key reasons why content is vital to the success of any ecommerce business below:
Writing blog posts and updating web page content on a regular basis is a brilliant way of keeping your site relevant and building your online presence. Choose to write about timely news topics, cultural events, celebrations and national days for the best chance of boosting your online presence. If you write valuable, relevant and reliable content, the likelihood is that your web page or blog post will be shared by readers and in turn, you’re more likely to be found by prospective customers – win win!
If you have a news, inspiration or blog area within your website, users have a go-to destination for the latest trends and news they’re interested in.
Builds customer trust
If you have a news, inspiration or blog area within your website, users have a go-to destination for the latest trends and news they’re interested in. This builds trust as your website becomes their ultimate source of valuable information surrounding a particular topic or industry – and what builds trust more than that?
Demonstrates product value
Well-written and carefully considered content is brilliant for demonstrating product value and showcasing why your product outshines the competition. Case studies and customer galleries are a fantastic way of showcasing this as you can refer to customer reviews and testimonials that show how your product has transformed an element of their life.
Furthermore, you can go into detail about a product’s functions and features within blog posts or even video tutorials to highlight factors that users may not be aware of.
Not only is content brilliant for building relationships with customers and turning them into brand advocates, it also massively contributes to SEO. If you utilise keyword research within your blog posts, web pages and other content, you can increase your rankings in search engine results pages which is key for growing your business and getting your brand in front of a new audience. If you’re not familiar with SEO, read our handy guide!