Building The Best Marketing Plan for Your Accountancy Firm
As an accountancy firm, there is a certain level of professionalism you have to uphold – Especially when it comes to marketing.
A lot of people go straight to ‘fun, on-trend and out-there’ social media posts when they first think of online marketing – but this style, (although it works for some) does not work for all businesses. Accountancy firms provide an important service, one that is built upon trust, reliability and confidence from their clients. When it comes to spreading the word of your accountancy firm and why prospect customers should choose your firm above the rest, you need to be thinking about how you can portray your unique attributes whilst keeping your audience engaged.
We’re bringing you our top 5 tips on how to build an effective marketing plan, specifically for your accountancy firm.
Assigning your marketer/copywriter
In order to cement a solid marketing strategy and plan, it would be a good idea to identify your designated marketer who can devote all of their time to building and maintaining your online presence. This can either be in-house, or you can work with an agency like Limely who offers an amazing content marketing service.
The content team at Limely designate their days to representing a wide range of businesses through social media and content. Their skills in content writing and management allow them to adapt their tone and style to the specific needs of the industry at hand.
For your accountancy firm, they can post regular updates on your social media accounts, relevant content on both your web pages and your blog area, continue to demonstrate your active presence and help boost awareness of your firm whilst you continue to dish out your quality services. This is the best way to benefit from effective marketing, whilst not having to worry about it. Click here to view Limely’s content services!
Publish regular blog posts
Utilising your blog area can be a great way to demonstrate your expertise, care and passion for the industry and not to mention is great for boosting your SEO. Your content writer can construct excellently written articles from titles of your choice, or you can leave it to their ability to research and publish articles that they know are relevant to your industry and will get you the most results in terms of site traffic and leads.
From accountancy guidance to industry knowledge or recent accountancy trends, your copywriter can fill your blog with relevant content which can be littered with CTA links that will always lead the reader back to your site.
Perfect your website content
Copywriters not only ensure that your web page content is informative and fit for purpose, they can also use tricks and tactics to encourage lead generation. By strategically choosing emotive and action-inducing language, implementing CTA links and buttons and writing in an engaging yet concise manner, your copywriter could be the key to pushing prospective clients over the line to becoming loyal customers!
Utilise Social Media
Although accountancy is not the first industry that comes to mind when thinking of social media marketing, with the right touch and adaptations, it can certainly work to your advantage. Not only can your social media platforms be a place to advertise your latest blog posts, it can also provide a chance to demonstrate your services and build brand awareness.
Social media offers a valuable chance to show your audience exactly what you can do for them whilst also demonstrating your unique approach and brand identity. This will help you stand out amongst the competition and reach potential clients who otherwise might not have found you! Everyone uses social media nowadays and a lot of those people will be looking for an accountant that suits them – Let that be you!
Develop your SEO
The perfect cherry on top to your marketing strategy is great SEO. This will probably require outsourced help and lucky for you – Limely has the best SEO services around. SEO makes sure that your website is ranking well and performing as it should within search engines. It’s all about ensuring that your accountancy website pops up in user’s search results when they’re looking for the best accountancy firm around.
From keyword research, auditing, content and all forms of SEO development – Limely can help you develop a flawless strategy that will keep the traffic flowing and give your accountancy firm the attention it deserves!