B2B ecommerce built for trade. Not bolted on.
For manufacturers, wholesalers and distributors. We build B2B ecommerce with trade portals, account-specific pricing, ERP integrations and net payment terms that handle the complexity of wholesale without making it complicated for your buyers.
Most agencies treat B2B as a more complex B2C. It isn't.
93% of B2B buyers prefer to research and order online. Most B2B stores are not built for it. They are retail stores with trade pricing bolted on, and the complexity shows.
We build trade portals for manufacturers, distributors and wholesalers on Magento 2 and Shopify B2B, across food, automotive, electrical, building supplies and industrial.
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Everything a trade operation needs, built properly.
Account-specific pricing
Every trade buyer sees the pricing negotiated for their account. Customer groups, tiered discounts and contract rates all managed from a single admin.
Purchase order workflows
Buyers can place orders on PO, with approval workflows and credit limit checks built into checkout. No phone calls, no back-and-forth.
Bulk ordering and MOQs
Minimum order quantities, case pack sizes and bulk pricing thresholds. Configured to match how your products are actually sold to trade.
Net payment terms
Net 30, net 60, pay on invoice or pay on account. Trade buyers expect flexible terms and we build the payment logic that reflects how your business operates.
ERP and OMS integrations
Real-time stock, pricing and order sync with Khaos Control, OGL, SAP Business One, Sage 200, NetSuite, Microsoft Dynamics and most major UK ERP platforms used by trade and wholesale businesses.
Retail and trade from one store
Run a public-facing retail store and a gated trade portal from a single platform. No duplicate content, no separate deployments, no extra overhead.
Priced by account. Ordered in bulk. Paid on terms.
Account-specific pricing, tiered discounts, MOQs, net payment terms and purchase order workflows. We configure the buying experience your trade customers expect, on a platform your team can actually manage.
Complex product catalogues, handled properly.
Configurable products, custom options, large variant sets, and product relationships that make sense to trade buyers. Whether you have 500 SKUs or 50,000, we build the catalogue structure around how your products are actually sold.
Your ecommerce store and your ERP, in sync.
The biggest overhead in most wholesale operations is not the orders — it's the manual work around them. Stock levels checked by hand, pricing updated in two systems, orders keyed into the ERP after they come in online. We integrate your Magento or Shopify B2B store directly with your ERP so stock, pricing, customer accounts and order data flow automatically. We have built integrations with Khaos Control, OGL, SAP Business One, Sage 200, NetSuite, Microsoft Dynamics 365, Intact iQ and Kerridge K8. If your ERP is not on that list, we have almost certainly worked with something similar.
Built for how trade businesses actually buy.
B2B purchasing is not a single person clicking buy. It is a buyer raising a requisition, a manager approving it, a finance team checking the credit limit and a PO number being assigned before a single item ships. We build procurement workflows into the checkout itself. Multi-user company accounts with roles and permissions. Approval chains that mirror how your customers actually authorise spend. Quote and RFQ workflows for negotiated or large orders. Budget controls and cost centre allocation for businesses that need to track spend by department or location. The result is a buying experience that fits into your customers' procurement process, not one they have to work around.
The numbers behind better B2B payment.
Net terms and pay on invoice, built into your B2B checkout.
Trade buyers expect to pay on their terms, not yours. We integrate Mollie's B2B payment suite into every trade build, giving your buyers the flexibility they expect while protecting your cash flow. Billie puts pay on invoice directly at checkout. Your buyers get up to 30 days to pay. You receive a guaranteed payout within 5 days, with zero credit risk and no invoice chasing. Pay By Bank adds instant, guaranteed bank transfers with no chargeback risk and lower processing costs than cards, making it ideal for high-value trade orders. Payment links can also be generated directly from your ERP and embedded on invoices, so buyers can settle outstanding balances online with a single click.
Common questions about B2B ecommerce
It depends on your complexity. Shopify B2B works well for businesses with straightforward trade requirements and smaller catalogues. Magento is better suited to complex pricing rules, large variant sets, ERP-driven catalogues and organisations that need granular control. We will assess your requirements and give you an honest recommendation.
Yes. Account-based pricing, tiered discounts, customer group pricing and negotiated rates are all achievable on both Shopify B2B and Magento. We implement the pricing structure that matches how you actually sell, not a workaround.
Yes. We integrate Mollie's B2B payment suite, which includes Billie, Europe's leading B2B buy now, pay later solution. Your trade buyers get up to 30 days to pay. You receive a guaranteed payout within 5 days. No chasing invoices, no credit risk.
For trade accounts we typically configure net payment terms, pay on invoice via Billie, Pay By Bank for instant guaranteed transfers, purchase order workflows and credit account billing. The right combination depends on your buyers and how your business currently handles payment.
Yes. ERP integrations are some of the most common requirements we handle on B2B projects. We have built integrations with Khaos Control, OGL, SAP Business One, Sage 200, NetSuite, Microsoft Dynamics 365, Intact iQ and Kerridge K8. We scope integrations properly before the build so there are no surprises mid-project.
Not necessarily. Both Shopify and Magento support gated trade sections within a single storefront. Whether a separate store is the right call depends on how different the retail and trade experiences need to be. We will advise you on the most practical setup for your business.
B2B projects typically run longer than B2C builds due to pricing complexity, catalogue work and integrations. A well-scoped B2B build usually takes 16 to 24 weeks. We give you a realistic timeline once we understand the full requirements.
What our customers are saying
“We're absolutely thrilled with the work Limely have done for us. Taking our website to the next level with Magento 2 was the best thing we ever did, we'll be continuing to work together for the foreseeable!”
“We are really pleased with our new website and the support and great service Limely have provided during the whole process. Not only are Limely excellent at what they do, but are a friendly, approachable team who put their clients' best interest at the forefront of their work.”
“The site itself looks great but the way that the whole team were prepared to go the extra mile, including helping me with the brilliantly-written content shows how much they care about their work. Thank-you to the whole team and I look forward to working with you again soon!”
“I was very pleased with the quality of the websites which Limely built for us. They took a complicated brief and created a bespoke solution which kept everything as simple as possible. The team are a pleasure to work with and I wouldn't hesitate in working with them again for future projects. An excellent web agency.”
“Our brief was a custom website, with lots of complicated functions along the way, and Limely have smashed it and built us an amazing website. Would 100% recommend to anyone looking to have a new website created, their knowledge, experience and professionalism is the best.”
“What can I say... the guys at Limely are a dream to work with! Not only have they made our website something to be incredibly proud of but we have made some fab friends in them! Thank you so much for everything!”
Paul Hambidge
Factory Direct FlooringBook a B2B discovery call.
Tell us about your trade setup and what you want to improve. We will map out what is involved and give you an honest recommendation.