As the warmer weather begins to appear, we thought now would be a great time to delve into our favourite outdoor lifestyle websites!
By 2029, online sales will account for a staggering 64% of total revenue for the UK camping market. Not only that, according to recent research by Statista, the UK outdoor equipment market is also projected to reach a staggering £447.35 million in 2025. It’s clear that the outdoor gear ecommerce market is booming, so we thought we’d gather some of our favourite outdoor ecommerce websites built on Shopify, to help inspire your website and drive growth for your brand. Whether you’re looking for advanced functionality and features or a beautifully designed online space, these sites are sure to inspire! Let’s jump in.
1. Finisterre
First up, we’ve got British enduring outdoor wear brand Finisterre. Founded back in 2003 by a group of hardy surfers based in St Agnes, Cornwall, the brand has gone from strength to strength over the last 20+ years. The story of Finisterre is prevalent throughout their Shopify website, with emotive black and white imagery crafting a beautiful narrative that feels utterly irresistible for outdoorsy folk. The website layout itself is simple, offers seamless navigation and inherently has a high-end yet down-to-earth feel that ensures the site appeals to its target audience. A dedicate content hub is perfect for boosting the site’s rankings within search engines, offering valuable and engaging SEO content that the Finisterre community will lap up. Overall, the ecommerce site offers a perfect balance of simplicity and sophistication, encouraging users to convert with subtle UX cues, video product showcases and seamless colour swatches. We love it!
2. Thrudark
Next up, we’ve got high-performance activewear brand Thrudark. When you land on the Thrudark Shopify site, you’re immediately struck by its unique elegance, stylishness and urban feel for an award-winning outdoor activewear brand. Fashion-forward photography and cinematic videography paired with large product cards that display clothing and accessories in an editorial style layout position the brand as a premium outdoor brand. The site is lightning-fast and is truly enjoyable to browse thanks to seamless navigation, mobile optimised design, striking visuals and a compelling brand story. The quick-add functionality is super sleek, allowing users to checkout within a mere two or three clicks. Overall, it’s a fantastic example of a site that goes above and beyond to impress, and that’s good enough for us!
3. YETI
The infamous go-to brand for premium cool boxes, insulated mugs and more, the YETI website is a dream for many campers across the UK. Stunning photography, large product shots that enable users to quickly flick through every colour via an image-led swatch slider feature and striking typography make this Shopify website stand out from the crowd. Product personalisation tools are fantastic for boosting user engagement and ensure every users feels like they’re getting a bespoke experience. The site allows users to shop in all kinds of different ways whether by category, colour or bestsellers, helping users to find what they’re looking for in a flash. Additionally, a unique content section dedicated to YETI ambassadors instantly instils trust with tons of endorsements from well-regarded figures across the world. Overall, the site feels modern, fresh, bold and inviting.
4. Stanley
After the Stanley tumbler went viral on TikTok last year, it was only right to include the brand in our top outdoors websites! The site layout is clean and minimalist, allowing users to effortlessly browse the extensive product range, while allowing each product to truly shine. Limited editions are a focus of the ecommerce website, driving urgency and encouraging conversions with limited-time availability and exclusive colours and designs. User-generated content (UGC) is utilised to build instant brand trust and leverages the brand’s success on social media whilst customisation options ensure each user encounters a bespoke Stanley that suits their unique needs. Overall, we absolutely love this site, it’s sleek, to the point and offers excellent UX.
5. Arc’teryx
Arc’teryx is another outdoor clothing and technical outerwear brand that is relied upon by serious outdoor lovers. The site prioritises stunning photography of the outdoors to set the scene and evoke an instant, visceral reaction in first-time site visitors, allowing them to click through to products based on the image that resonates most with their personal preferences. A great ‘shop by activity’ layout ensures that users can quickly find what they’re looking for, whether they’re a seasoned skier, fell runner or mountain climber. An extensive mega menu ensures users can also narrow down their search from within the main navigation, allowing for a seamless online shopping experience. Overall, the site feels sophisticated, premium and offers an intuitive customer experience that will keep them coming back for more.
6. Outsiders Store
Based in London, Outsiders Store is a unique outdoors brand that encourages city dwellers to get out of the big smoke and explore what the natural world has to offer. Nestled in Coal Drops Yard, the website truly reflects the urbanity of the brand and capture their brand identity in a really authentic and original way. Flatlay images make up the majority of product shots, which makes the brand stand out in this space. A smart search feature ensures that users can quickly get to the product they’re looking for as soon as possible. Overall, the site feels really fresh within the outdoors space and reflects the brand name entirely!
7. Valley & Peak
Valley & Peak is another example of a fantastic, conversion-driven Shopify ecommerce store. The website design and photography feels really personable, instantly resonating with other outdoorsy individuals who love to camp, spend time in nature and live an active, down-to-earth lifestyle. A unique ‘Gift Ideas’ menu in the main navigation clearly guides users who may not be accustomed to camping equipment, but want to treat their loved one to something special. This focus on accessibility and inclusivity clearly reflects the brand’s core values and helps to subtly emphasise their brand message. An extensive mega-menu ensures users who do know what they’re looking for, can instantly find the perfect water filter, freeze dried meal or duffel bag for their next adventure. Overall, the site is intuitive, speedy and easy to use.
8. Henri Lloyd
Henri Lloyd is an outdoor lifestyle brand centred around sailing and outdoor clothing. Founded back in 1963, the heritage of the brand is truly capture within the ecommerce website design and immerses the user into a world of adventure, adrenaline and history. Videos are utilised strategically to create a memorable online shopping experience while great ecommerce features such as a rapid add-to-basket feature from the category page, star ratings on product cards, image rollover functionality and pop-up email newsletter signups all work in tandem to create a very successful ecommerce experience for users that drives conversions and impulse purchases. High-quality lifestyle photography truly sets the scene for budding or established sailors to find the pieces they need, at the touch of a few buttons and creates a fantastic digital experience for users.
9. Snugpak
Snugpak is another great example of an outdoor lifestyle website that drives results. An image-led mega menu ensures that users can quickly find the products and categories they’re looking for with visual aids that speeds up the process while a smart search feature also ensures that users can type a keyword to bring up related results. Photography is integral to the website layout and creates a narrative for the brand as users delve deeper into the site. Product pages are well designed with features that allow users to easily choose the colour, size and zip type of sleeping bags for example, allowing users to personalise products to their unique preferences. Overall, the website offers seamless functionality and a streamlined shopping experience that leads to happy campers!
10. Mountain Equipment
Finally, Mountain Equipment is a lightning-fast Shopify website rooted in providing state-of-the-art mountaineering equipment, clothing and accessories for keen climbers. The site is well designed and offers an abundance of opportunities for SEO content, boosting rankings and providing helpful content for customers. Call-to-actions are highlighted in their vibrant red brand colour which instantly guides users to products and checkout pages, demonstrating fantastic UX design. Image-led category navigation allows users to visually scan for the products they’re looking for and creates a more intuitive experience that drives user action. Overall, we’re big fans of this site!
And there we have it, our favourite outdoor lifestyle Shopify websites of 2025! If you need a helping hand getting your Shopify website up to scratch, or would like to migrate to Shopify from another platform, don’t hesitate to get in touch!
