Limely X FDF: Upgrading Magento To Hyvä Theme

Matt Briggs

We’re continuing to support and drive growth for our longstanding client, Factory Direct Flooring!

Yes that’s right! After designing and developing a highly-functional Magento 2 ecommerce website for Factory Direct Flooring (FDF) a few years ago, we’ve been continually supporting their growth with a range of UX improvements and bespoke features. As a result of their success, the natural progression for the brand is to upgrade their website to the lightning-fast and innovative, Hyvä Theme! Let’s find out exactly what we’ll be doing for the brand.

Factory Direct Flooring, A Quick Recap:

FDF are an industry-leading wood, laminate and vinyl flooring retailer who revolutionised the traditional floor shopping experience by eliminating the middlemen and delivering high-quality flooring, directly to their customers. Although FDF was founded in 2005, their roots date back to 1989 when the founders found themselves immersed in the flooring industry and noticed a significant gap in the gap in the market! The inception of the brand was a direct response to countless customer stories detailing their frustrating floor shopping experiences.

As a member of the British Wood Flooring Association, FDF truly values high-quality products and always prioritises their customers, offering premium-quality wood flooring at a competitive price thanks to their business model which cuts out the middlemen. Innovative sourcing and manufacturing techniques ensure that the brand stands out within a competitive industry while exceptional customer service and a fantastic online shopping experience has led to the brand going from strength to strength.


What is Hyvä Theme?

Hyvä Theme is an innovative, state-of-the-art, frontend Magento solution that enables developers to take ecommerce websites to new heights in terms of speed, performance and functionality. Hyvä allows you to maximise performance and ensure optimal speed to provide smooth online experiences that keep your customers engaged and returning to your website. To put it in its simplest form, Hyvä is an advanced technology that (with the help of expert developers) supercharges your ecommerce store to ensure superior UX that drives sales and growth for online brands. Some argue that it’s the créme de la créme of ecommerce! And as a Hyvä agency, we’ve got all of the tricks and techniques to ensure optimal ecommerce performance!

Unparalleled Performance

Maximise performance and climb the SERP rankings.

Superior Conversion Rates

Increase conversion rates and drive revenue growth.

Powerful Functionality & Flexibility

Over 140+ extensions ensure to customise your site.

What will Limely do?

Team Limely will take Factory Direct Flooring’s existing Magento website and expertly upgrade it to Hyvä. Our team of developers will ensure that bespoke features such as the Room Visualiser and Room Calculator tools are meticulously carried over to the new theme while optimising their performance. Precise execution is absolutely imperative to the success of this project.

The overall aim of the transition from Magento 2 to Hyvä is to drive growth for FDF by ensuring a streamlined, lightning-fast and enjoyable user experience for every site visitor. Additionally, we’ll be upgrading bespoke features and tools to ensure they’re robust enough to withstand the increased traffic and growth that the brand is aiming to achieve.

We’re very much looking forward to working on this exciting project so do be sure to check back in a few months time to view our progress! If you need a helping hand in upgrading your ecommerce store, don’t hesitate to get in touch and we’ll be more than happy to help.

Matt Briggs

Operations Manager

When Matt isn’t streamlining operations at Limely HQ, you’ll find him playing squash, running marathons and supporting his favourite football team ⚽️

More posts by Matt

This website uses cookies to ensure you get the best experience on our website. Learn More

Got It