Web Design

Here’s What Happened When We Tested Photoshop’s New AI Tool


Photoshop recently launched its new AI-powered platform, so we decided to put it to the test!

As AI infiltrates every part of the world as we know it, we thought we’d make use of the new AI-powered version of the design software we all know and love so much. As we delved into exploring this new tool, we were initially impressed by its capabilities; removing unwanted objects from images, a once laborious task, became relatively streamlined and efficient.

Whilst the results were generally okay, we wouldn’t say it’s going to revolutionise the design industry just yet! After a bit of playing around with adding bears and mountains to otherwise relatively mundane images, we decided to have a bit of fun and test the tool’s limits. We asked it to design a logo for us including a good old dose of Limes and here’s what it created! We have to say we were pretty impressed with this one, who knows, maybe it’s time for a rebrand?


We also wondered if it could generate content that would place our designer Adam, on a rollercoaster, with his hair blowing in the wind whilst wearing sunglasses. We selected a suitable image and asked Photoshop to work its magic! The outcome was both amusing and slightly surreal. While the generative fill tool made an attempt to incorporate Adam into the rollercoaster scene, the results were far from flawless. The AI algorithms struggled to accurately recreate the dynamics and perspective of a rollercoaster ride, resulting in a rather comical rendition that left us chuckling.

It’s important to note that Photoshop Firefly, like any AI-powered tool, has its limitations. While it produced impressive results in many cases, such as when we asked it to paint a watercolour piece of a misty mountain surrounded by a forest with a cabin in the foreground, there were also instances where the AI algorithms struggled to conduct certain tasks.

When asking the AI platform to create graphic images related to SEO, it came up with some pretty questionable ‘words’, if you can even call them that! Hence, it’s crucial to recognise that AI tools are not flawless. They rely on algorithms and can encounter challenges when faced with complex (and not so complex) or unconventional requests. The key to utilising the new software lies in understanding the tool’s limitations to ensure the best possible outcome.

Whilst Photoshop’s new AI-powered tool shows promise in simplifying image editing tasks, it also reminded us to approach AI tools with a balanced and somewhat cautious perspective. It may have generated a humorous result when we playfully asked it to place our designer Adam, on a rollercoaster, it certainly won’t be taking over the design industry quite yet! As technology continues to evolve, we look forward to future advancements that will enhance the creative process in web design even further.

Want to keep up to date with all this web design and AI? Be sure to check out our blog!


Director / Designer

When Adam isn’t designing websites, you can find him running ultramarathons, cooking up a storm in the Limely kitchen and getting stuck into DIY 🪚

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