How To Create An Excellent Construction Company Homepage
For any business who take their company online, the homepage is the storefront of your website.
And very often, it’s the page that gives the first impression of your company and has the potential to urge users to delve further. Your homepage shoul represent your brand, team and the excellent services you offer. But how is that achieved?
We’ve put together 5 of our top features so you can make your construction company homepage, the best it can possibly be!
The content on your homepage should shake the hand of your new user. It should provide a good summary of who you are, what you do and showcase your core values. It should be strategically written to encourage users to explore the rest of your site and find out more about you and your offering. This summary should be short, succinct and concise so the user has enough information to know whether you are the right fit for them, but not too much to overwhelm them.
From your homepage, the user should be able to easily move to where they want to be. This means every page and key areas on your site should be easily accessible via your navigational menu users can reach where they need to quickly and efficiently whilst being funnelled towards that all-important contact page.
Your website should be a direct representation of your company and branding. Through a combination of design, content and functionality, the user should be able to get a good taste of who you are and the level of quality they should come to expect. This is particularly important on your homepage, which should encompass everything you want the user to know about your company and encourage them to delve in further.
Alongside a great navigational menu, your homepage should include plenty of call to actions to provide users with the means to quickly get to the most important pages – This could include your featured work, case studies and of course, your contact page or enquiry form.
Trust signals are key to instilling trust in users and highlighting your brand’s credibility and reliability. Whilst this is integral to every industry, it is especially crucial for construction companies to demonstrate professionalism and attention to detail as they are key elements that users will be looking for. Trust signals can include features such as client reviews and testimonials, case studies and price guarantees which will all work together to communicate your brand’s trustworthy nature.
The perfect cherry on top to your homepage is great, quality images. These could either be of your team, your team in action or any other show-stopping work that rightly represents your level of work. This helps to reiterate the quality of your team and services and shows what sets you apart from your competitors.
Are you looking to makeover your construction company’s website? Look no further than Limely – click here to contact us today!