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Having a quality website to accompany your unbeatable services is a great way to start generating new leads for your construction company.
But if you’re looking to take that even further, your business will need to build a solid digital marketing strategy to truly spread the word and reach the widest possible audience. Online marketing can be a tricky business, especially for industries such as construction, but it’s certainly possible to create great marketing that increases traffic, generates leads and allows your company to climb the ranks within SERPs – it’s just about knowing where to start! So, we’ve collated a few pointers that will put your construction company on the right track towards effective marketing!
SEO
To ensure that your construction website is attracting the optimum amount of attention and organic traffic, you need to equip yourself with an effective SEO strategy. This form of digital marketing consists of tracking and analysing your current website performance to identify ways in which it can be improved. This might include page speed, overall functionality and a keyword research strategy that can be integrated into your content and used to climb SERPs ranks and show up amongst target user search queries. This ensures that your site is reaching your target audience and that your chosen search engine is to present your company as the right solution to the user’s construction needs. If you have no idea where to start with SEO, check out our ultimate guide to search engine optimisation for the low down.
Email Marketing
If you haven’t already, you might want to include a space on your website for users to insert their email address in order to be the first receive business news and any other updates surrounding their enquiries or current project. By collecting a list of engaged site visitors and interested prospect customers, you can construct and send newsletters and other marketing content straight to their inboxes so your business can remain at the forefront of their mind when thinking about building solutions.
Social Media
Every business can benefit from a social media presence, especially when you strategically align your social media content to your recognised tone and branding. Your posts can include reposts of your blog posts, featured work, team updates or any other business events you’d like to draw attention to!
Physical branding
The days of physical branding are not over! A stylish business card or other merchandise that adorns your logo and branding is a great way to allow your company to stick around in the pockets and on the coffee tables of future clients. They can be handed out at jobs, whilst on the go and increase the probability of your construction company falling into the hands of someone who’s after your services.
The design team at Limely have heaps of experience taking client designs and transferring them onto stylish branding for you to share with the world. Click here to view their work!
Are you looking for some help with marketing for your construction company? Well, look no further than Limely!
