10 Steps To A Successful Online Jewellery Business

Succeeding in the world of ecommerce calls for perfecting each and every element!

Leaving no stone unturned, your new online store should excel at every level in order to reap every benefit that ecommerce allows. This calls for a high level of care and attention in order to ensure everything from design to performance and content is picture-perfect.

Photo by FIGIST CO on Unsplash

If you’re a jewellery business wanting to take on the online world, it could be said that there is more to think about when trying to maintain a high level of quality within your online store. You need to be making sure that the same level of customer service, attention to detail and luxury that is associated with jewellery providers is effectively replicated on your online store to ensure a seamless shopping experience.

But where to start? We thought we’d sum up 10 main points you will need to take on board in order to achieve the best online jewellery brand.

1. Choose selling platform with sensational functionality

It’s all well and good to have an online store that looks good, but the importance truly lies in the way it performs for the user. This may involve maintaining and optimising attributes such as page speed, display, feature functionality and mobile-friendliness in order to ensure a high level of performance for the site. Any bugs, glitches or slow features, although not directly linked to the quality of your business, will reflect on your quality of service and may even urge people to move into one of your competitors.

Since customers have to part with some of their personal details to shop online, it’s vital to make sure things are always running smoothly to reassure the customer that you are business with their head screwed on, and one they can trust.

There are many ways you can sustain a high level of performance, one being reaching out to an agency or approaching the web agency you already work with to provide support and web maintenance to make sure that any issues are avoided and resolved as quickly as possible.

2. Sculpt your brand

Once you have secured a good selling platform, and if you haven’t already, you can begin to build your brand. This might involve choosing a company name, slogan, aesthetic, as well as throwing together some ideas for a logo. Narrowing down your ideas and summarising your vision can prove to be quite tricky, but with the help from professional designers and creatives, like those at Limely, it can make things a lot easier.

Your brand should be unique and reflect you and your services. Your approach should be inviting, engaging and keep customers coming back for more. Are you the type of company to offer discounts, promotions or even freebies with your packaging? Identify who you are and where you stand so you can work on soaring ahead of your competitors.

3. Organise your products

Once you have found the foundations to your online store, it’s time to select and sort the products you will be providing. If you’re a high-end jeweller with a wide range of stock, transferring it all into your online store involves tasks such as identifying categories, providing high-quality images and product descriptions and displaying them neatly onto your product pages to ensure your users are getting the best shopping experience – one that they would expect in-store. Whether you want to organise your products by Style, Colours, Type or Design – you must always have the user at the forefront of your actions in order to make things clear and simple.

4. Take high-quality images

You can’t sell online without showing off your wares! This means filling your online store with high-quality images of your products to engage and entice users. This can be done by you if you have a good enough camera and a creative eye, or by the professionals!

With products like handmade jewellery, not only do you want to assure that the product looks good, but also the backdrop to boost the appeal and catch the attention of the user. Be sure to use some of the creative edge you use to design your jewellery to portray it in its best light.

5. Map the customer journey

The level of customer service and attention to their shopping experience that you uphold in-store should always be replicated online. This can be shown in a multitude of ways, including approachable written content, links to customer services and most importantly, their ability to shop and buy your products online.

This means perfecting every aspect of the shopping experience, from the way in which you display your products, your checkout area and the security of your payment system – all of which can be monitored and optimised to ensure they are performing at their fullest potential. Attention to detail and reiterating the secure nature of your ordering system not only serves as a great shopping experience but evokes trust and reliability for the user.

6. Think about packaging & delivery

Once your online shop is full of your products, content and imagery, the next step is to set up an efficient ordering and delivery system. Using platforms such as Magento 2 and Shopify, you are already equipped with the means to build a great ordering system – allowing you to use an array of tools to provide a good experience for the customer.

7. Create a marketing strategy

To truly make sure your online jewellery store is the best it can be, you need to ensure constant traffic and customer attention in order to sustain sales and keep your business afloat. You can do this by not only abiding by the guidelines above but making sure your marketing strategy is top-notch.

Sustaining an effective marketing strategy involves amping up your presence, whether that’s through social media, email marketing or even in-store marketing if that’s applicable.

8. Employ SEO tactics

In terms of SEO, optimising certain aspects of your site and recognising what entices your target audience is a surefire way to give your online store that necessary oomph.

9. Write great content

One key ingredient to a flawless online store is its content. Having amazing designs and a great level of functionality is also key, but they can fall without the structure and foundation of enticing and informative content. This could involve initial web content that welcomes and guides your user, FAQs and general information about your jewellery store, SEO content to help boost rankings or even regular blog posts and articles.

Either way, great content not only brings your brand to life through tone and personality but also helps to contribute to your high level of customer engagement and services. You can provide the content yourself, or approach writers and agencies with specialised services who can write with your business and the advantages of content in mind.

10. Post regularly on social media

If you happen to be an independent seller or jewellery maker just starting out and are brand new to the world of ecommerce, then the easiest way to sell jewellery online for you might be through social media. Not the most secure method of selling, but if you’re just beginning to figure out what will work for you – it could be the perfect way to start out.

By posting pictures of your products and letting your users know of the buying method through written content, then you could start the exchange products using the messaging services. Better yet, social media platforms such as Facebook have features such as Facebook Marketplace which provides a more secure way of buying and selling on social media.

Take a look at Limely’s content services for example.

So, what are you waiting for? Contact Limely today for expert guidance on all of the above.

Niko Moustoukas


When Niko isn’t coding and helping clients, you’ll find him playing poker with friends and Greek dancing to his favourite tunes 🪩

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