Top 14 Grocery Ecommerce Websites In 2024

Paul Gregory

Grocery ecommerce is one of the fastest growing ecommerce sectors in 2023!

That’s why we’re showcasing our top 14 online grocery stores to inspire your online food delivery brand! Whether you’re a fishmonger, supermarket chain, standalone sustainable food store or food subscription service, we’ve got a whole host of ecommerce websites to show you how it’s done! All of these websites offer beautiful web designs that reflect their brand identity, drive sales and offer superior UX. Without further ado, let’s dive in to our favourite online food and drink websites of 2024!

1. HelloFresh

HelloFresh shot to fame back in the early 2010’s as one of the first meal kit home delivery brands. Since then, it’s become one of the world’s leading meal kits with over 7.1 million active customers and an annual revenue of €1.8billion in 2023. HelloFresh offers a unique concept where a user can choose the meals they want to eat every week and have the exact quantities of food delivered to their door, accompanied by simple, user-friendly recipe cards. Not only is HelloFresh a leading provider of delicious, healthy and nutritious meals to people across the globe, their website is pretty special too. The use of user-generated content (UGC) a valuable recipe hub and a seamless ‘How It Works’ page ensures that users encounter an enjoyable and memorable online experience. Here are some of the best bits:

  • Dedicated recipe hub provides tons of value for customers and allows them to browse recipes depending on their dietary requirements or cuisine preferences.
  • UGC is utilised within the homepage and acts as social proof whilst showcasing the value of their unique service within real homes.
  • A super-simple 3 step ‘how it works’ section highlights the simplicity of ordering HelloFresh and demonstrates how the service can easily slot into your everyday life.
  • Ordering from HelloFresh couldn’t be easier, a lightning-fast, multi-step booking from with superior UX ensures that users can quickly and easily sign up to the service and start receiving food deliveries within just a few days.
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2. Oddbox

Oddbox is an online grocery store fighting against food waste, one vegetable at a time! Offering a weekly delivery of fruit, vegetables or both, the brand is going from strength to strength as more and more of us prioritise reducing food waste in our everyday lives. Every week, Oddbox customers receive wonky fruit and vegetables that otherwise would have gone to waste. Colourful photography, an extremely simple ordering process and friendly, approachable branding makes this site stand out from the rest. Here are some of our favourite elements:

  • Playful and friendly typography, illustrations and branding ensure that Oddbox instantly resonates with potential customers and builds trust.
  • A simple subscription box system allows users to choose the box they prefer and customise it to their unique taste preferences. Again, reducing wastage and aligning with Oddbox’s brand values.
  • As a certified B Corp, Oddbox are a transparent, trustworthy and sustainable brand that offer a unique grocery delivery service.
  • Trustpilot integration showcases social proof and instantly instils trust in users.

3. Home Chef

Home Chef is another meal kit delivery service that encourages customers to cook healthy meals from scratch, following delicious and healthy recipes. Offering a very similar digital experience to HelloFresh, the website’s navigation is super simple, streamlined and drives users to sign up to their subscription service with enticing recipes. Here are a few of our favourite features:

  • Interactive quiz that allows for a personalised experience and meal plans that align with the users personal taste preferences and priorities for cooking.
  • Each recipe has unique tags to highlight its attributes such as being keto-friendly, low-carb or gluten smart, enhancing the user experience and allowing users to quickly refine the recipes that suit them.
  • Gift cards allow customers to gift boxes to their friends and family, helping to increase brand awareness and encouraging customer advocacy.

4. Tesco Whoosh

Tesco Whoosh is a relatively novel service from a leading, traditional UK supermarket. Whoosh allows users to order groceries to their door within a lightning-fast 20 minutes! The offering competes with the likes of Deliveroo and JustEat and even won the Grocer Gold Award for ecommerce initiative of the year in 2023. Shopping on Tesco Whoosh is extremely simple, intuitive and reflects the traditional Tesco brand that we all know and love. Here are some of the best bits:

  • Lightning-fast ordering and delivery ensures that users’ experience is seamless from start to finish.
  • A simple store locator feature quickly and easily allows users to find out where there nearest store is and whether or not Whoosh is available for them.
  • Video demonstration of ‘how it works’ ensures seamless UX and drives customer engagement.

5. The Fish Society

The Fish Society is the UK’s leading online fishmonger and has been featured by esteemed brands including BBC, The Telegraph, The Guardian and even been seen on Gordon Ramsay’s Future Food Stars! Delivering high-quality, frozen fish, seafood, shellfish, sauces and cured or smoked fish to homes throughout the UK, the online fishmonger is truly a trailblazer in an otherwise traditional food industry. Streamlined navigation, a clean website design and high-resolution photography position The Fish Society as a premium but affordable online brand. Here are some of the website’s best bits:

  • A unique loyalty program rewards customers with points so the more they spend, they more points they can redeem. With 3 tiers of The Fish Club from Trailblazing Tails to Silver Scales all the way to Elite Golden Fins, the rewards scheme gamifies the online shopping experience and encourages users to spend more in order to redeem more points!
  • Streamlined navigation allows users to find the products they want, fast! Various ‘shop by’ options including A-Z, Weekly Essentials, Bulk Buy and New In, personalises the shopping experience as users can easily shop by their preferred method.
  • Product cards offer superior UX with beautiful, high-resolution photography with images than roll on hover, a ‘Quick Ad’ button and star ratings clearly displayed for each product.

6. Purple Carrot

Purple Carrot is a plant-based meal kit online delivery service that enables users to order healthy, plant-based meals to their door. The ethos of the brand is to reduce carbon emissions by encouraging individuals to switch to a plant-based meal instead of consuming meat or diary, just once a week. According to their research, if all Americans did this, it would have the same environmental impact of taking 7.6 million cars off the roads – woah! Their website is friendly, colourful, engaging and truly allows their beautiful dishes to shine. Here are some of our favourite parts:

  • A clean and minimal website layout allows colourful bowls of beautiful plant-based dishes to stand out against the white background, instantly demonstrating how plant-based meals can really pack a punch and taste delicious!
  • Image-led food menus are easy to navigate and ensure users can quickly find a dish that suits their taste preferences.
  • A streamlined multi-step sign-up form allows users to quickly and easily choose how many meals, how many servings and whether or not they’d like meals pre-prepared, in 3 east, user-friendly steps.

7. Thrive Market

Thrive Market is an online grocery store specialising in all things organic, healthy and best of all, affordable for all! Founded with the aim of making healthy and organic foods accessible within the mainstream, the brand has grown from strength to strength. Their website is extremely advanced, showcases products beautifully and encourages conversions with tons of promotional banners scattered throughout. Here are some of our favourite things:

  • Creative and persuasive copy is utilised throughout the website with a call to actions encouraging users to sign-up for an account by asking users if they’re ‘Tired of inflated grocery prices?, with the options ‘Yes!’ and ‘I like overpaying.’ Instantly driving users to convert.
  • An advanced, extensive mega-menu ensures users can quickly find the exact products they’re looking for.
  • A neutral and earthy colour palette reflects the brand identity by reinforcing the organic ethos of Thrive Market.
  • High-quality, creative photography makes Thrive Market stand out in the organic food market which is usually pared-back, beige and let’s face it, relatively boring!

8. Mindful Chef

Mindful Chef is an online meal-kit service that celebrates healthy and fresh food. Their service is extremely flexible, offering users the ability to skip or cancel their subscription as and when they choose. The Mindful Chef website is easy to navigate, discount codes are automatically applied at checkout and stunning photography sells their delicious and nutritious meals in an instant! Here are some of its best bits:

  • Trustpilot integration instantly instils trust in users and demonstrates social proof with star ratings and reviews from verified users.
  • Bespoke illustrations of fruits and vegetables scattered throughout the website celebrate the freshness of the ingredients that Mindful Chef offers and creates a playful feel to the website.
  • A bespoke competitor comparison table highlights the high-quality of the recipes and ingredients that Mindful Chef offers in comparison to key competitors including HelloFresh and Gousto.

9. Riverford Organic Farmers

Riverford Organic Farmers is a farm-to-table online grocery store that prides itself on high-quality produce and ethical practices. The website is a true celebration of nature with beautiful photography and hand-painted illustrations of fruit and vegetables to get those tastebuds tingling. Offering standard fruit and veg boxes as well and recipe boxes and meal-kits, the site offers everything you could possibly want from your farmer and gets customers trying new fruit and veg that maybe they haven’t tried before! Here are some of the best features:

  • Postcode delivery date finder allows users to quickly find their area’s next available delivery day by simply entering their postcode.
  • Seamless navigation and a responsive website design ensure superior UX for all users, no matter what device they prefer.
  • Online recipe hub engages users and educates them on how they can use their fresh produce to create delicious and nutritious meals.
  • Trustpilot integration instantly instils trust when users land on the site, boosting conversions and increasing customer retention.

10. Too Good To Go

Too Good To Go is an innovative solution to everyday food waste produced by supermarkets, cafés, restaurants and fast-food chains. The implications of food waste are far deeper than they seem, with negative environmental, economical and social impacts. The brand is aiming to revolutionise food waste by offering businesses a chance to sell their produce at a cheaper price to avoid it going to waste. So far, the brand is seeing tremendous success as many of us are taking advantage of half-price Starbucks croissants, wonky vegetables and end-of-day donuts! The site itself is simplistic, modern and encourages users to download an app where most user engagement occurs. Here are best bits:

  • Sleek, streamlined and contemporary website design that engages users and encourages them to jump on board this novel initiative.
  • Bold statistics highlight how many bakeries, restaurants and supermarkets are signed up to the initiative, demonstrating the popularity of the brand to prospect customers and businesses alike.
  • Valuable and rich digital content hub provides educational articles and blog posts that help users to understand their initiative further, provide tons of content marketing opportunities for the brand and engage users.

11. Waitrose

Waitrose is a much-loved premium supermarket who have been online since 2000; One of the earliest of the traditional supermarkets to transition their brand online. And that fact is evident throughout the website thanks to advanced features, superior UX, conversion-driven design and an all around enjoyable shopping experience. Here are some of the best bits:

  • Unique bundle-builder allows users to shop ‘Dine In For ‘ deals and quickly add a starter, main, dessert and wine to their baskets, within just a few steps.
  • An advanced ‘multi-search’ functionality allows users to simply enter their entire shopping list into the search bar, before being presented with personalised suggestions for each product on the list! Streamlining the online shopping experience and enhancing the customer experience tenfold.
  • ‘Browse by category’ call-to-actions on the homepage allow users to quickly navigate to their desired products, improving customer satisfaction.
  • Eye-catching promotional banners entice users to shop offers and deals in order to boost conversions while awards are placed front-and-centre to instantly instil trust and showcase their premium offering.

12. Sainsbury’s

As one of the nation’s oldest and favourite traditional supermarkets, it’s only right that it also offers one of the most popular online grocery stores in the UK! The website itself is relatively straightforward and simplistic, but that doesn’t make it any less mighty. The iconic vibrant orange brand colour is utilised throughout the design to guide users down the buying funnel and to guide users to key call-to-actions such as ‘Add’ a product to basket or ‘Book A Slot.’ Here are some of our favourite features:

  • Intuitive navigation and a streamlined search experience ensure users can quickly and easily find what they’re looking for.
  • Nectar prices are clearly highlighted on product cards, encouraging non-nectar card holders to sign up to receive great discounts. Not only does this boost conversions, it also encourages customer loyalty.
  • Star rating product reviews are clearly showcased on product cards within category pages, helping customers to quickly and easily make decisions based on verified ratings.

13. Abel & Cole

Abel & Cole is an online grocery store that prides itself on delicious produce with no pointless plastic and no harmful pesticides. The service allows users to book a weekly slot for their grocery delivery and receive sustainable produce to their doorstep. The website itself is feel good, positive and utilises vibrant colours to instantly engage users. Here are some of our favourite things:

  • Organic, painterly illustrations, brand logos and iconography reflect the brand identity of Abel & Cole and their dedication to organic farming.
  • An advanced, extensive mega-menu ensures users can quickly decipher which products they want to navigate to.
  • Curated collections of food such as ‘Weekly Essentials’, ‘Household Staples’ and ‘Club Zero Staples’, help to inspire users.

14. Deliciously Ella

Deliciously Ella is a plant-based brand that was founded by Ella Mills on Instagram as she shared how her plant-based life revolutionised her overall health and wellbeing. Since launching back in 2012, the brand has gone on to open restaurants, launch products in supermarkets and release bestselling recipe books. The Deliciously Ella website feels modern, contemporary and stylish, reflecting the social media brand and offering a seamless user experience. Here are some of the best bits:

  • Image-led category navigation entices users to explore more with stunning lifestyle photography that truly showcases their products in their best light.
  • Ultra-modern product cards utilise the brand’s forest green colour against a minimal background to encourage users to add products to their baskets and to highlight star ratings to build trust.
  • A content-rich digital hub offers a range of educational and informative resources including recipes, blog posts and guides to improve customers’ overall wellbeing with delicious plant-based recipes, mindfulness practices and movement guides. Not only inspiring new customers but also offering fantastic content marketing opportunities for the brand to improve SEO.

And there we have it, our top online grocery stores of 2024! We hope we’ve inspired you in your quest to find the perfect grocery ecommerce website. If you need a helping hand with your website design, don’t hesitate to get in touch!

Paul Gregory

SEO Manager

When Paul isn’t executing expert SEO strategies, you’ll find him rapping along to Warren G and showing off his skills on Football Manager ⚽️

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