5 min read
28 January 2024
Last Modified 8 February 2024
Looking to sell prescription glasses online? We’ve got you covered!
Whether you’re a traditional opticians branch considering taking the leap online or you’ve just started your ecommerce website, we’ve got tons of tips, tricks and techniques to help your eyewear brand soar to success! If you’re wanting to sell prescription glasses online but have no idea where to start, we’ve got you covered in our step by step guide. Without further ado, let’s find out how you can take your opticians brand online!
1. Understand your target audience
Understanding your target audience is key to successfully selling prescription glasses online. Start by identifying niche markets and customer demographics that align with your brand, breaking down your broader audience into distinct segments with unique needs and preferences. This could include specific groups requiring specialised lenses or frames for activities like sports, computer use or those who simply want to protect their eyes from sunlight. By identifying your core target demographics, you can actively position your opticians brand to suit the unique needs and wants of your target audience and start driving sales, right away.
2. Choose the right ecommerce platform for your brand
Selecting the most suitable ecommerce platform for your brand is a crucial decision that can significantly influence the success of your online prescription glasses business. Begin by conducting a thorough analysis of available platforms, considering factors such as ease of use, scalability and customisation capabilities. It’s always best to choose a platform that aligns with the unique needs of selling eyewear such as offering robust product presentation features, customisable templates and secure payment gateways. A mobile-friendly platform is absolutely essential to success for any ecommerce business thanks to the increasing prevalence of mobile commerce across the globe. Additionally, advanced integration capabilities such as virtual try-on technologies, prescription verification systems and customer relationship management tools can enhance the overall functionality of your online store.
Popular ecommerce platform choices for online opticians include Shopify,Shopify Plus and WooCommerce as these platforms provide all the tools and customisation possibilities that you need to run a successful online eyewear store. Choosing the right ecommerce platform involves a comprehensive evaluation of features that align with the specific demands of selling prescription glasses online to ensure a smooth, secure and customer-centric shopping experience. If you’re having difficulty coming to a conclusion, try our replatforming audit which can help you find the perfect platform for your needs!
3. Implement a prescription verification process
Implementing a seamless prescription verification process is crucial to instilling trust in your customers. This involves detailing a clear and user-friendly procedure for prescription submission and verification, guiding customers through the necessary steps with transparency and clarity. It’s integral to adhere to legal and safety requirements to guarantee that the prescription information is accurate and meets regulatory standards. By integrating robust verification measures, such as validating prescription details and cross-referencing them with recognised guidelines, your online store can uphold the highest standards of accuracy and build repeat customers who keep coming back.
4. Offer unique shopping features
Incorporating unique online shopping features such as virtual try-on technology is a fantastic strategy for delivering a personalised and confidence-boosting shopping experience. By seamlessly integrating virtual try-on technology such as LensAdvisor, customers can virtually “try on” different frames, allowing them to visualise how the eyewear will look before making a purchase. Providing accurate sizing information and measurements is essential in ensuring that customers can confidently select frames that not only suit their style but also fit comfortably. Not only does this reduce the likelihood of returns due to sizing issues, it also enhances customer satisfaction and encourages conversions. This interactive and visual approach not only sets your online store apart but also fosters a sense of trust and satisfaction among customers, ultimately contributing to a positive online shopping experience.
5. Craft compelling product descriptions
Crafting compelling product descriptions is key to showcasing the value of your eyewear and glasses. Ensure that you spend time highlighting key features and benefits of each product, providing customers with a comprehensive understanding of what sets each product apart to build robust customer relationships and improve trust.
Additionally, addressing common concerns like fit and durability in your product descriptions assures customers of the practicality of their potential purchase. Through these detailed and persuasive descriptions, your online store not only informs customers but also builds confidence, encouraging informed decision-making and fostering trust in the quality and suitability of your eyewear products.
6. Provide exceptional customer service
Maintaining transparent communication with customers throughout the online shopping journey is absolutely paramount to running any successful ecommerce business. When it comes to selling prescription glasses online, keeping customers informed about the status of their prescription verification and offering various contact methods to provide help, not only builds trust but also enhances the overall customer experience, demonstrating a commitment to their eye health and ensuring a smooth and reliable purchasing journey.
Recognising the individuality of customers’ eyewear needs and offering various customisation options, such as lens coatings or tints, enhances the overall shopping experience. In a competitive market, the combination of personalised prescriptions and thoughtful customisation not only builds trust but also positions your online store as a go-to destination for personalised eyewear solutions.
If you need a helping hand in setting up your opticians ecommerce website, don’t hesitate to get in touch and we’ll be more than happy to help!