Client Wins

Group55 Choose Limely


Yet again, we’re welcoming another brand new client to the agency!

We don’t want to sound repetitive but you know how much we love welcoming new clients on board. This time, we’re saying hello to private label personal care, pet care and home care manufacturer and fulfilment company, Group55. Let’s find out more about what they do…

Who are Group55?

Founded in 1999 by entrepreneur Stephen Turner with a mere £700, Group55 is now an internationally renowned contract manufacturer. Not only are Group55 contract manufacturers for some of the most well-known personal care brands in the industry, they are also fulfilment partners, product developers, brand owners and an experienced start-up business that has seen tremendous success thanks to the dedication and expertise of their team.

Group55 have a dedicated team of Development Chemists working hard to develop innovative formulations that use state-of-the-art ingredients and advanced manufacturing techniques.

Group55 also have their own global brand of pet care products. If you’re a dog owner, you’ve probably used or at least heard of world-leading pet care brand, Animology. Featuring unique products such as Puppy Love Shampoo, Fox Poo Shampoo and Stink Bomb Deodorising Dog Spray to name a few best-selling products, it’s safe to say that Group55 know exactly what they’re doing when it comes to innovative formulations.

What will Limely do?

Team Limely will be giving the Group55 website a well-deserved upgrade. The shiny new website will be focused on lead-generation and will cater to all 6 of Group55’s customer personas to maximise the number of acquired leads.

One of the main focuses of the new website will be ensuring that their services and product categories are made clear to new users from the outset. We will work with the Group55 team to ensure that the sitemap is optimised and incorporate streamlined navigation for a seamless user experience.

We will highlight the brand’s long history of accreditations, awards and expertise throughout the new site to instil customer trust, loyalty and encourage conversions. Dedicated pages for education, case studies and expert insights will set the brand apart from competitors and demonstrate their authority in the cosmetics manufacturing field.

Keyword research will be employed to ensure that the new site lands in the right hands whilst technical SEO tactics will be carried out to give the site the best possible chance of ranking highly within search engines as soon as we hit launch!

Finally, the new website will be equipped with responsive design to ensure a memorable and seamless experience for every user, no matter what device they visit the site from.

We can’t wait to get stuck in to designing and developing this brand new site and especially can’t wait to show you the results! Be sure to follow us on Instagram, Twitter, Facebook and LinkedIn to keep up to date.


Director / Designer

When Adam isn’t designing websites, you can find him running ultramarathons, cooking up a storm in the Limely kitchen and getting stuck into DIY 🪚

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