Get ready for your best Christmas ever!
When it comes to running an ecommerce business, Christmas is often an integral season for brands to hit sales and revenue targets. That’s why we’ve put together a handy guide to help you on your way to success this festive season! Whether you’re a fashion brand, interiors mogul, beauty shop or something completely different, our top 10 tips are here to help you have your best Christmas ever! Without further ado, let’s delve in!
1. Prepare your site for a surge in sessions
First things first, your ecommerce website *must* have robust infrastructure that can withstand a large surge in online traffic, without impacting speed, UX and ultimately, sales! Ensure that your hosting provider can handle a sharp increase in traffic without slowing down or worse, crashing. Considering that site speed directly impacts your website’s conversion rate, ensuring your website is lightning-fast and won’t slow down with increased traffic is absolutely crucial for the festive period.
2. Add seasonal banners and graphics to your site
Don’t forget to promote both upcoming and current seasonal promotions within your website! By utilising experienced designers, you can incorporate bespoke banners that highlight seasonal promotions and catch the eye of site visitors. Seasonal banners are not only proven to increase engagement and average session duration, but they can also be used to encourage users to return back to your website for the next promotion. Don’t underestimate the power of these marketing tools this festive season!
3. Simplify the checkout process
If you haven’t already, be sure to simplify your site’s checkout page to encourage impulse purchases and make the shopping experience seamless for your customers! A clean, minimal and distraction free checkout page will ensure that users aren’t overwhelmed when it comes to committing to a purchase whilst a ‘Quick Add’ or express checkout feature could increase sales tenfold by making the buying experience so much faster!
4. Ensure your site is mobile-optimised
Considering that over 60% of all ecommerce sales are now made from mobile devices, it’s crucial that your website is optimised to run effortlessly no matter what device a user prefers. A poor mobile experience will cause user frustration and lead to lost sales, which is exactly what you don’t want under your tree this Christmas! Responsive web design, optimised imagery, succinct coding and thumb-friendly navigation will ensure that you’re ahead of the competition.
5. Take advantage of upselling opportunities
The Christmas season provides a fantastic opportunity to upsell products and in turn maximise profits, so be sure to plan your festive product catalogue with this in mind! Offering unique gift sets or product bundles that allow customers to make savings is a sure-fire way to increase transaction value. Adding related products on product pages, implementing pop-ups and creating automated ‘you left this in your basket’ emails are all brilliant ways to remind customers of your brand and increase sales.
6. Offer digital gift cards
In recent years, digital gift cards have been growing in popularity and now account for over 40% of all gift cards purchased across the globe. If you want a slice of the action, be sure to offer digital gift cards within your ecommerce site. Not only do gift cards provide an additional income stream for your brand over the festive season, they’re also great for building brand awareness as your loyal customers will be inclined to purchase them for their friends and family who are also likely to fit into your target market – win, win!
7. Ensure seamless UX
UX is one of the top reasons that site visitors will abandon sessions and leave without engaging with your website. Ensure streamlined navigation, clear call-to-actions, a hierarchical, layered navigation menu and lightning-fast page speed to give your ecommerce site the best chances of conversion this Christmas. If you need a helping hand with UX/UI, don’t hesitate to get in touch!
8. Create a conversion-driven Christmas landing page
A dedicated seasonal landing page can work wonders in terms of driving sales during the festive period. Not only does this provide a fresh, new and updated look for the festive season, it is also the perfect place to promote seasonal offers and promotions to encourage conversions from those looking for a great deal!
9. Plan email marketing campaigns alongside offers
Email marketing is a powerful digital marketing tool that allows you to provide exclusive content, offers, access and promotions to your most loyal customers. Ensure that you take advantage of this tool as it can be extremely beneficial in increasing sales and brand loyalty over the festive season. Plan your email marketing campaign in advance to make the most of the opportunity and ensure that every email you send is bursting with value to ensure that you leave a positive lasting impression on your audience.
10. Create valuable gift guides
Finally, don’t be afraid to take advantage of the content marketing opportunities that the season presents! Writing gift guides such as ‘Top 10 Gifts For Her’ or ‘The Ultimate Gifts For Teens This Christmas’ can be really valuable to potential customers who are looking for the perfect gift for their loved ones.
Okay we know we only said we’d provide our top 10 tips, but we have just one more we need to shout about! Be sure to offer two-day or even same-day delivery options for those who have forgotten that one distant relative or need to receive their order before travelling to visit friends and family.
Be sure to implement our top 10 tips for a successful festive season and ramp up those all-important Christmas sales! And if you want to ahead of the competition in 2024, check out our free The State Of Ecommerce PDF to gain valuable insights on the latest ecommerce trends.