How Social Media Can Help Your Construction Company

Developing a solid social media strategy can be difficult skill to master, but it can bring so many benefits – no matter your industry.

Social media marketing has a reputation for being for fast-moving industries who focus on staying current, on-trend and on track with popular culture; something not often related to construction companies. But, this doesn’t mean content can’t be altered to create engaging and regular posts that will widely benefit your business. Not convinced? Well, we’ve collected 5 points to show you why social media marketing is so important and why you should consider it for your construction business!

1. Reach wider audiences

Thanks to the ubiquitousness of social media, well written and well-marketed posts can reach a huge audience. With the ability to share, like and comment, your posts can reach not only those that follow your accounts but their friends, friends of friends and so on. This casts a wide net and increases the potential of finding those in need of your services.

2. Demonstrate online presence

By developing an creative social media strategy and calendar, your construction company can post regular content onto your social media platforms in order to suit your target audience and their online activity. This can consist of regular blog posts or general posts on social media that can help demonstrate your online presence and keep a steady flow of interest and activity to your business.

3. Increase Traffic

Social media is one of the best tools out there for driving traffic to your website. Posting well written and engaging content on your social media channels such as Instagram and LinkedIn encourages users to interact with your brand and builds brand awareness. Consider asking your audience open questions, create polls and engage regularly with your audience to build a community of like-minded individuals who want to find out more about your brand.

4. Generate Leads

Lead generation is a key advantage of posting on social media as you can find and nurture prospect customers. By posting specific content that displays your services and provides your contract services, it can urge your viewers to get in touch if they find that your company suits their needs. This means that the right kind of posts can help your company, alongside your website, generate leads.

5. Illustrate professionalism & reliability

By spending time crafting engaging content that reflects your company will effectively help to demonstrate your professionalism and reassure the user of your online presence and the validity of your company – especially when you post regularly. The key to gaining traction on social media is finding a unique perspective or niche angle to really hone in on. One idea could be to take creative, design-led photographs of building sites and (much like the ones used in this blog post!) to build credibility and gain followers who are interested in design, potentially leading you to contacts within the design and architecture industries who need construction and building companies with a design eye!

Are you after a helping hand with your social media? Contact Limely to speak to us about our social media management services!