The Best Ecommerce Website Designs Of 2023


In today’s digital age, consumer expectations are ever-evolving and ecommerce brands must create outstanding experiences to stand out from the crowd.

We’ve gathered Team Limely’s favourite ecommerce website of 2023 to provide some much needed inspiration as we jump into 2024. Whether you’re a fashion brand looking to migrate to a new platform or a home interior brand launching your first ecommerce site, we’ve got so many stand-out features and beautiful designs to showcase. Without further ado, let’s get stuck in!

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1. Patagonia

As a purpose over profit fashion brand, Patagonia certainly stand out in the industry. But it’s not just their incredible dedication to sustainability and making the world a better place that makes them unique, their ecommerce website is show-stopping and excels in visual storytelling.

Standout Features: 

  • Immersive scrolling
  • Visual storytelling & captivating messaging
  • Infinite scroll on category pages
  • Image-led navigation
  • Colour swatches, advanced filter options

2. Sous Chef

Dedicated to whole-hearted food lovers who live, eat, breathe and sleep flavour combinations and recipes, Sous Chef is an ecommerce website that oozes elegance and offers a streamlined experience for customers.

Standout Features: 

  • Smart search & streamlined, hierarchical navigation
  • Lightning-fast page speed
  • Dedicated inspiration area for curated shopping
  • Elegant & minimal website design
  • Quirky iconography
  • Image-led category filtering options

3. Charlotte Tilbury

The Charlotte Tilbury beauty website is a truly immersive website experience that reflects their in-store shopping experience down to a tee – And that in itself has to be commended!

Standout Features: 

  • Magic gift finder for a personalised shopping experience
  • Shade finder tools for superior UX
  • Image-led, interactive mega menu
  • Dedicated inspiration area ‘Charlotte’s World’
  • Beautiful, magical photography & graphics

4. Passenger Clothing

Passenger Clothing is a sustainable clothing brand and their website truly reflects their ethical outlook. A dedicated blog area titled ‘Journal’ provides a unique content marketing opportunity for the brand and hones in on sustainable practices as well as providing low-impact activities for their customers to do.

Standout Features: 

  • Excellent mobile experience
  • Unique typography that reflects brand identity
  • Intuitive navigation with zero glitches
  • Image-scroll on product cards within category pages for superior UX
  • ‘Plant & Protect’ initiative to give back to the world

5. Ooni

We chose Ooni because seriously, who doesn’t love pizza? But on a serious note, Ooni is an exceptional website that showcases their pizza ovens in a beautfiul and valuable way. Dedicated guides and graphics enable users to learn about their products in a fun and engaging way before committing to a purchase.

Standout Features: 

  • ‘What’s in the box?’ helpful graphic
  • Dedicated educational area to add value
  • Clever use of colour to guide users and catch attention

6. Space NK

A go-to beauty website for cosmetic lovers, Space NK is the retailer of infamous beauty brands such as Coco & Eve, Elf Cosmetics and The Ordinary. Their ecommerce website is not only beautifully designed but brilliantly organised and categorised to ensure users can find the exact product and brand they love, without any hassle.

Standout Features: 

  • ‘Christmas Takeover’ toggle to transform the website into a Christmas theme
  • Unique loyalty rewards programme: NDULGE
  • Smart search and recommended products
  • Beautiful & creative product photography

7. Nike

As one of the most innovative shoe designers in the world, it’s no surprise that their ecommerce website is bursting with design features and functionality.

Standout Features: 

  • Image-led product swatches for products with various colour options
  • Eye-catching creative photography
  • Extensive product filtering options
  • Image-led smart search for advanced navigation

8. The Fish Society

A premium online fishmongers, The Fish Society excels in offering a truly unique service alongside a beautifully designed and easy to navigate website.

Standout Features: 

  • Exceptional product photography in-keeping with brand identity
  • Typography is used as a storytelling tool
  • Review.io integration showcases trust signals & drives customer loyalty

8. GymShark

The go-to fashion brand for sportswear, gym attire, athleisure and workout gear, Gymshark is now a household brand whose website reflects their cool, bold and competitive spirit.

  • UGC feature acts as social proof: ‘As Seen On Social’
  • Quick-add feature encourages impulse purchase
  • High-quality product photography is showcased throughout the site
  • Beautiful & elegant website layout

And there we have it! The top 10 ecommerce websites to watch out for in 2024! If you’re looking to upgrade your existing ecommerce website or are in need of a brand new one altogether, don’t hesitate to get in touch.

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Director / Designer

When Adam isn’t designing websites, you can find him running ultramarathons, cooking up a storm in the Limely kitchen and getting stuck into DIY 🪚

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