Engaging Content Ideas For Your Estate Agency Website

There are a lot of components that make up a quality estate agency website.

From development, design and marketing – all areas need undivided attention to make sure your website is delivering results. Another aspect of your site that needs a great amount of care and attention is its content. Content comes in many different forms on your website and has a long list of benefits that has the potential to springboard your estate agents to continuing success. We’ve created this handy guide to provide you with some brilliant engaging content ideas to get your website driving results for your estate agency!

Why Is Content Important?

Publishing high-quality content is key to boosting your SEO and getting your website in front of the right audience. Content provides the perfect opportunity to incorporate strategic keywords across web pages, blog content and in alt-text for images. Content is also extremely powerful for building brand identity and customer loyalty. Using certain vocabulary and tone of voice, your website can speak to your users and show them exactly why your agency should be chosen amongst your competitors. Here some great content ideas to help you get the ball rolling:

Team page

When a user comes across your estate agency online, they have access to the same services as they would if they visited your office, but would not get the same experience when it came to getting to the team who were going to be dealing with their case.

So, in order to allow your user to put a face to a name, get your team posing for their very own picture in which can be displayed on your team page. This way, the user can meet everyone, and with the inclusion of small written bios, they can also be directed to who exactly they need to talk to in order to find their solution. For more information, read our top tips on how to create the best team page for your estate agency.

Blog & inspiration area

A blog area is a great addition to your estate agency website and can bring about a wide range of benefits. However, a blog area is only effective if used properly. This involves publishing regular articles of relevant content that relates to your agency as well as the property industry. It can be quite a tricky business, especially when you’re not sure what kind of posts will perform well.

The most successful estate agency blogs cover a range of topics from interior design to the latest industry news and advice for homeowners, buyers and sellers alike. If you’re not sure where to start when it comes to writing consistently, we’re on hand to help so give us a shout!

About us page

One of the first pages users will visit when landing on your website will be your about or history page. This is your chance to showcase your brand values, personality and ultimately convince the user that you are the best estate agency for them!

There are many different ways to tell your story so deciding on the right fit for you is key here. If your estate agency is a long-established business, perhaps incorporating a timeline would be a great way to highlight the reputation and history of your brand. If you’re an enthusiastic start-up business, showcasing professional images of the team could be the best option for you.

By hiring a professional photographer, you can get snaps of your team in action in order to fill your about page with effective imagery that instantly communicates your brand personality to viewers. Allowing the user to see your team in action not only helps to demonstrate your professionalism but also makes them aware that you are the real deal and will be able to offer high-quality services.

Writing a summary of your business in clear and concise terms is also imperative to conveying your key messages. Ensure you write in an engaging and informative way to tell your audience why they should choose your estate agency!

Case Study & Testimonial Area

Demonstrating credibility and trustworthiness is becoming increasingly important for businesses across all industries. By including a dedicated area for case studies and testimonials, prospective customers can peruse previous work and get the opinions of your loyal customers. Ultimately, this area of your website will increase customer trust and lead to more clients!

Do you need a helping hand with your content? Click here to view Limely’s content services!