WooCommerce Vs Shopify (2024)

Matt Briggs

Looking to launch a new ecommerce store?

With a plethora of ecommerce platforms to choose from, it can be a minefield determining which is best for your unique business and end goals. We’re here to help you decipher the key differences between two of the most popular ecommerce platforms around: WooCommerce and Shopify. Both platforms are excellent choices for online brands so we’re going to delve deep into the usability, features, flexibility and scalability of each to ensure you are equipped with all of the knowledge needed to make the best decision for your business. Without further ado, let’s dive in!

WooCommerce Vs Shopify

What Is WooCommerce?

To put it simply, WooCommerce is a WordPress plugin that seamlessly integrates ecommerce capabilities into an otherwise simple WordPress website. By nature, WordPress isn’t an ecommerce platform and as a result, it needs a helping hand to achieve the functionality and complexity of an ecommerce website. WooCommerce transforms relatively basic websites into highly-functional ecommerce stores bursting with features that allow you to run a successful online shop.

Although WordPress isn’t by nature an ecommerce platform, it doesn’t make it any less mighty when combined with WooCommerce. Advanced functionality can be achieved via a range of third-party integrations that (when expertly integrated) can provide an exceptional user experience, memorable features and truly make your website stand out from the crowd. Additionally, as WordPress is colloquially known as the CMS King, the platform provides exceptional content marketing opportunities, seamless usability (even for beginners!) and is a truly fantastic all-rounder.

WooCommerce Vs Shopify

What Is Shopify?

Shopify on the other hand, is an all-in-one ecommerce platform. Built with ecommerce at the core, Shopify is set-up to take payments, manage product inventories and more, right from the outset. As a result, Shopify doesn’t require the extensive range of integrations that WooCommerce would need to achieve the same level of functionality. That being said, Shopify does offer a range of third-party integrations to extend the platform’s capabilities even further. So, if you have a complex inventory and want a highly-functional ecommerce store with lots of advanced features, Shopify could be the one for you!

Additionally, Shopify is super easy to navigate and comes along with a built-in SEO plugin to help with basic SEO techniques. So, if this is your first rodeo, you’re likely to find the platform relatively intuitive and seamless to navigate.

WooCommerce Vs Shopify

The Key Differences

The decision between WooCommerce and Shopify depends on several factors. If you’re already familiar with WordPress, have an existing WordPress website or are looking for a high level of customisation and ownership over the appearance and functionality of your website, WooCommerce may be your preferred choice. However, if you’re a beginner, are pressed for time or want a more user-friendly back-end, Shopify could be more suitable. When reading through the following points, be sure to consider your team’s skill level, customisation needs, budget and scalability requirements when weighing up the pros and cons of these two popular ecommerce platforms.

WooCommerce Vs Shopify

How To Decide Between WooCommerce & Shopify

Deciding between Shopify and WooCommerce can be tricky as there are so many different factors to consider. We’ve collated a few key questions that you should ask yourself when considering the different options, to help gain a deeper understanding of which will be best for your business:


Ask yourself...

Consider your preference for ownership and control over your online store. Are you comfortable with a hosted solution where the platform manages hosting and security (Shopify), or do you want complete control over your site’s infrastructure (WooCommerce)?


Identify the essential features for your online store. Are there specific functionalities that are crucial for your business? Compare how each platform handles these features and which one aligns better with your requirements.

Assess your business growth plans. Are you anticipating significant growth and need a scalable solution (Shopify), or is your focus on a more flexible platform that can grow with your business (WooCommerce)?

Evaluate your timeline for launching the store. Are you looking for a quicker setup (Shopify), or do you have the time and patience to fine-tune your online store for a more personalised experience (WooCommerce)?

Consider the role of content marketing in your strategy. If content creation and blogging are crucial, the seamless integration of WooCommerce with WordPress might be a significant advantage.

Research other businesses in your niche. What ecommerce platform do they prefer? Are there any success stories or challenges that might provide insights into your decision?

Both WooCommerce and Shopify provide excellent foundations for you to build a fantastic ecommerce website! Whilst both have their advantages and disadvantages and each could be more or less suitable to your unique business, it’s key to understand that there is never a perfect, out-the-box solution to ecommerce. The success of your online store will largely be driven by the expertise of the agency who designs and builds your site, in combination with a whole host of other factors.

If you need a helping hand deciding which platform would be best suited to your needs, don’t hesitate to get in touch.

Matt Briggs

Operations Manager

When Matt isn’t streamlining operations at Limely HQ, you’ll find him playing squash, running marathons and supporting his favourite football team ⚽️

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