In the ever-changing world of social media, it’s absolutely crucial to remain one step ahead of the curve to maintain success.
Social media is rapidly evolving and algorithms are changing at the speed of light! In order to remain ahead of the competition, it’s key that you keep up to date with the latest trends to ensure your brand has the best chances of reaching new audiences. We’ve gathered our top Instagram Reel ideas to inspire and motivate you to get stuck in to content creation whilst driving growth for your brand. Without further ado, let’s run through our favourite Instagram Reel ideas…
1. Lightning-fast monthly round-up video
A really quick and simple way to get started with Instagram reels is to create a monthly round-up video that features 15-20 photographs taken throughout the month. There are hundreds of templates of this kind of reel out there so they’re super easy to create and the best part, they offer tons of value! One of the key benefits of this type of reel is that the photos disappear so quickly that it is nigh on impossible to view the images without tapping the screen to hit pause, this is great for your business as the algorithm favours reels that engage users and encourage users spend longer viewing them.
Not only that, as the reel will be so short (generally only 3-6 seconds), users will naturally watch the reel until the end a couple of times before moving on or pausing the reel. This is fantastic for the algorithm as Instagram has recently announced that watching reels until the end is one of the key algorithms used to rank content.
2. Share your favourite quote on a loop
The next easy-as-pie reel we love is writing your favourite quote over a visually pleasing photograph or video. This is extremely simple but so long as your quote is authentic and valuable to your target audience, it is sure to resonate and drive growth for your brand. Additionally, as these types of reels can be kept to even just 2 seconds, they will automatically loop and improve your ‘number of watches until the end’ statistics. Hence, boosting your content up the rankings and reaching more users.
3. Showcase your latest project with animated effects
This one works well for both product and service based businesses as it simply requires a couple of short videos that can be joined together with snazzy animated effects and transitions. Why not take a few simply videos of your latest product, close-up shots work well to showcase details whilst lifestyle videos are great for demonstrating how your customers use your products and contribute to your brand identity. When you’re happy with your clips, put them all together using editing software and have a play with different animations and transitions until you find the ones that truly reflect your brand and create a cohesive, on-brand marketing video.
4. Create voiceover tutorials
Whether you’re a yoga instructor, makeup artist, baker or fashion designer, there are hundreds of way you can utilise reels to provide invaluable tutorials for your audience. Be sure to have good lighting, a professional microphone and no background noise to showcase your brand in its best possible light, hit share and reap the rewards of sharing your knowledge with the world!
5. Live stream an event
There’s no better way to engage your audience and encourage conversions than by live streaming an event that provides tons of value for your customers. Whether you run a retail shop, service business or are a personal trainer, you can provide value in so many ways! For example if you’re a fitness instructor you could:
- Provide quick-fire daily motivational live streams that get your audience moving as soon as they wake up!
- Offer a glimpse into your personal training offering by live stream a one-to-one session with a client
- Encourage your Instagram community to join a live group workout!
And there you have it! By utilising these top Instagram reel ideas this July, we’re sure you’ll be on your way to social media success, no matter what industry you’re part of.
Need a helping hand with your social media? Get in touch with our team and we’ll share our best kept secrets!