Yoast SEO: Why You Should Install This WordPress Plugin

16 February 2018| Post by Adam

AuthorAdam

Wordpress is jam-packed with plugins that help to make your site a better place for everyone. Today, we’re looking at the Yoast SEO plugin and why it’s going to be a life-saver for your blog and website.

If you’re the proud owner of a WordPress site (almost 30% of the internet is powered by WP so there’s a great chance), then you’ll want to be reading this. Okay, so you might already have the Yoast plugin installed. If this is the case, we applaud you. But whilst it’s the #1 SEO-related plugin on WordPress, it’s still going unnoticed by so many users.

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We don’t need to tell you that SEO is crucial

In this day and age, it’s a given. Content writing for blogs and website pages must always take search engine optimisation into consideration. Of course, there are plenty of other factors that make a piece of content worth reading but there’s such an abundance of competition. And so much competition means Google rankings must be a priority. But you know all that. What you might not know, however, is that there’s a way to ensure you’re doing all the right things without lifting a finger. No more boring content analysis and passing your copy between colleagues: Yoast checks everything for you in real-time. And no, we’re not sponsored by them. But hey guys, if you’re reading this…

What does the Yoast SEO plugin do?

Essentially, it’s like a smart little bot that sits underneath your WordPress textbox and analyses all your content as you write. From transition words to meta descriptions, Yoast ensures that your latest blog post or web page is search engine friendly. There are two categories for the plugin’s analysis: readability and SEO.

Readability

The readability section checks your copy for factors like passive voice, long sentences and lengthy paragraphs – these are all things that can make your post hard to read for web users. Alongside this, you’ll also be given a Flesch Reading Ease test score. This famous test uses an algorithm that takes total words, syllables and sentences into consideration. Essentially, the higher the score, the easier your post is to read. Of course, this is going to be subjective. If you’re writing for a law firm, chances are the score will be quite low. On the other hand, writing for a teen magazine will produce naturally higher scores. This is where it’s up to you to separate the Yoast results from your own unique objectives.

Generally speaking, the readability analysis is a great way to make you a better writer for a variety of audiences. Overall, you’ll be assessed with a traffic-light system of green, orange and red. There’s nothing more satisfying than seeing that green light! It essentially tells you that your copy is accessible for pretty much anyone… and that means better audience scope.

SEO

So, the SEO section then focuses more on the technical side of things. Here you will edit your meta description and you’ll be told the optimum length so you don’t waste any precious words or time. You can also enter a focus keyword so that Yoast SEO can tell you how effective your copy is going to be. For example, you’ll be told if you’ve used the same keyword in previous posts and what the density of your keyword is. But don’t worry, the plugin does all these calculations for you. So again, you can see how well you’re doing through the traffic-light scoring system! One of our favourite features of Yoast SEO is the internal linking function. This feature recommends past articles you’ve written that are related to the copy you’re currently editing. It’s a great way to ensure you’re backlinking to your own website!

There’s a reason it’s the “#1 SEO WordPress plugin”

We can’t recommend this plugin enough. It makes content writing a breeze, all you have to do is get typing! The technical side of SEO can get pretty confusing at times, especially if you’re new to the industry. But with this free-to-install plugin, you’ll know you’re producing search engine-worthy content. After all, there’s nothing worse than producing great content with little exposure due to a lack of basic SEO knowledge. There’s also a premium version of the plugin which you can read up on here – for those who want a little more in-depth analysis! To install the plugin, head over to the Yoast website where you can get all the details you need.

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