In a saturated digital market, keeping on top of your content marketing efforts couldn’t be more important.
Let’s start with the basics. Content marketing = the creation and sharing of material that doesn’t directly promote a brand or product but organically stimulates interest. Of course, it’s easy to see why this is so valuable. Pushy sales tactics are transparent and people engage with content online on a daily basis. Naturally, this type of marketing is going to appeal to more of your target audience. But what are some of the hidden benefits?
Why blogging is key
Today, we’re going to focus on just one aspect of content marketing. Bear in mind, there are plenty of ways to excel in this rapidly growing and changing area of marketing. However, creating blog posts can often be undermined. As blogs do not offer the same quick and fast ROI that social media tends to, businesses can become impatient with the process, especially if they don’t have a dedicated writer or creative on board. Blogging seems like a lot of fun (and it is!) but that doesn’t mean it shouldn’t be taken seriously.
Build a foundation
Whilst social media is great for quick posts and networking, it can just as quickly be forgotten. When people click through onto your website from your social accounts, what will they be greeted with? Blog content is a solid foundation to build on to ensure your website is in-line with your social media voice and activity.
Be more real
Again, you can begin to show your personality through social media. However, building on this with authenticity means you need longer content and more words! Blogging allows you to show your company’s personality in a more genuine light that isn’t just generated for quick user engagement (i.e. likes and retweets).
Show that you know your stuff
Let’s face it: blogs are the new books. When users are browsing the web for information, they’re likely to stumble across blog posts. Insight and expertise can be proven through long-form content like blog posts, reviews and news articles. And what could be more effective than your very own bank of knowledge on your website? That’s where a blog comes in!
Keep it fresh
There are, of course, plenty of benefits to having a dedicated blog on your site. Regularly creating content for your blog keeps your website up-to-date! This is especially important for brochure websites that aren’t regularly updated with new products. And this leads us nicely to our next point…
Google loves it
SEO may seem like a minefield and we understand. But SEO growth doesn’t have to be rocket science. In fact, blogging can really help to naturally boost your website’s ranking! Google likes fresh, timely content and a broad spectrum of knowledge that can be picked up by various search terms and keywords. Remember, Google won’t favour sites that are left to go stale without any updated content.
Something worth talking about
Social media and blogging go hand in hand. Whilst your audience might enjoy your company account sharing news articles and blogs from other sources, eventually, they’ll question your authority in the industry. Your own blog posts give you more to talk about and share on social media! You’re also more likely to reach potential audiences through likes and shares of your own original content.
Shake it up
In a saturated digital market, long-form content can really help your company shine through. Facebook, Instagram and Twitter are all valuable in their own way for marketing your company. But remember, it can be hard for your short tweets and quick snaps to make a big impact early on in your content marketing journey. This is why well-written, thought-out blog posts are crucial. A picture might be worth 1000 words, but in a world of 1000 pictures, words can be much more valuable!
Interested in our blogging services?
Here at Limely, we offer customisable blog post packages for those wanting to up their content marketing game. Get in touch with us today to see how we can help your business!