We’re delighted to announce that we’ve received a Special Kudos award from the CSS Design Awards for Shake That Weight, which was launched in January this year.
The CSS Design Awards
The CSSDA is an international web design and development awards platform that honours and showcases freelance designers, studios and agencies for work that pushes the boundaries of creativity, functionality and usability. The CSSDA presents awards for outstanding creativity and technical proficiency.
Shake That Weight
Our team were tasked with overhauling a particularly technical ecommerce site into a clean, fresh and easy-to-use online offering that would stand out amongst a very competitive fitness and wellness industry. The key to this was to be able to transmit simplicity, affordability and efficiency across the whole site.
After in depth meetings with the Shake That Weight team, we came to a decision that our strategy should be focused around the following aspects:
- Building a community through consumer-driven content
- Improving the product photography
- Implementing an icon based product filter
- Creating fully transparent product pages
- Executing an automated mix ‘n match diet plan builder
- Designing custom vector icons
- Producing a diet plan calculator
- Revamping the checkout process
“We couldn’t be happier with how it’s turned out, the photography is stunning and the visual elements presented in the UI are bang on trend.”
“What’s more, the CMS functionality has truly revolutionised our business and what we’re capable of doing internally – very impressed. I look forward to working with the team long into the future.”– Matt Cooper, Marketing Director
For a more in depth breakdown, check out our Shake That Weight portfolio.