Wren’s Tale

Designing a brand new online store on Shopify

What we did

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Wren's Tale website

Creating a stunning Shopify website

Wren’s Tale is a brand spanking new start-up company who specialise in providing stylish home furnishings.

They needed a site that would not only bring their online business to life but be the first step in their ecommerce journey.

We were so excited to get Wren’s Tale’s show on the road, using Shopify to create a flawless online shop that showcases their beautiful products and provides a great shopping experience.

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Wren's Tale website
Wren's Tale product page

Utilising Shopify’s Great Features

Shopify was not a platform we had tackled before

But we were so excited to get stuck in! It didn’t take us long to get to grips with Shopify’s long list of helpful features and attributes; ones that helped us build a great online store.

Shopify was a great choice for Wren’s Tale thanks to its easy to use dashboard, wide range of tools, and helpful guides and content available through the platform. It provided a simple CMS which both Limely and Wren’s Tale quickly become acquainted with!

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Rustic Wooden Crates

Handy Categories to Boost UX

Creating Wren’s Tale’s first ever online store meant one thing – it HAD to be amazing.

And luckily, that’s all we do here at Limely. Our number one priority was making a site that provided a faultless and smooth shopping experience.

To boost UX, we implemented useful categories in which stored each product depending on its description. Not only did this make the navigation bar clear and easy to use, but made finding products via the search bar an absolute breeze.


Wren's Tale Logos

Evoking that homey feeling

Many of the products that Wren’s Tale sell are homemade and come straight from their love of interior furnishings.

We wanted to capture this passion for bringing warmth and style to a customer’s home and demonstrate it through design.

Not only did we apply a hand-drawn style to their logo, but we used calm and neutral tones to really evoke that relaxed, homey feel.

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Wren's Tale fonts


"A huge success"

The entire process from start to finish has been fantastic, and we couldn’t be more grateful for the work they’ve put into it. Somehow managed to soar above expectations. We highly recommend their services for anyone looking to create something stylish whilst receiving first class customer service.

Grace Thorne

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