Whenever an exciting, new startup approaches us we’re always keen to get on board and see how we can help. Quant Accountants wanted the full Limely package: slick branding, clever UI/UX design, cool content and a functional WordPress build to host their digital accounting software.
Of course, we needed to consider the brand’s fun and approachable personality and project it throughout everything we created.
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As a finance industry brand, we didn’t want Quant to alienate users. With this in mind, we combined playful design with no-nonsense copy, all bundled up in an easy-to-understand and fully-accessible package.
Our aim was to make the site as attractive and approachable as possible to any type of user – after all, the brand is targeted at a wide range of business owners and workers. We achieved this with a mixture of serif and sans-serif fonts, splashes of bright pink with white space and lots of lovely bespoke iconography (more on that later).
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We wanted this website to be accessible as possible to potential customers. One of the most effective ways to do this is to keep a website clean and simple. No unnecessary information. This is a popular tool in modern web design and one we thought was even more important for a financial brand.
We used clear headings and blocked-out colours mixed with white space to maximise impact. Essentially, we wanted users to quickly find the information they needed and to understand their next steps.
Get In TouchThe bespoke catalogue of icons across the Quant website is something we’re particularly proud of. Simply, our design team wanted to use icons to complement the design and copy of the site – specifically icons that would complement the fun personality we’d created for Quant. This is where the bespoke part comes in; from the quirky hammock for holidays to the light-bulb moment for startups, we could conjure up anything we imagined.
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Obviously, we knew that it was crucial to provide support to users. As well as giving them all the information they need on Quant’s accounting services, we wanted to go a step further and implement thorough guides and advice sections. This not only entices users to stick around but also presents Quant as an authoritative figure in the industry.
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We couldn’t launch a fresh and innovative brand without ensuring that it worked perfectly on mobile. With half of all online traffic generated by mobile devices, it’s pretty clear how important responsiveness is.
From the initial wireframing right through to the testing stages, we’re always thinking about how to make our sites look bigger and better on smaller screens.
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