Lakeland Furniture

Intricate Magento ecommerce store

Sit back, relax and indulge yourself in ecommerce excellence

Oldham based Lakeland Furniture specialises in home and garden furniture, carrying an extensive range of the UK’s best value bar stools, dining chairs, office chairs, tables and furnishing accessories.

The brief was simple: create a modernised ecommerce site. This meant striking the balance between bold development and beautiful design with one key goal – facilitating ecommerce conversion to perfection.

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A few things we did

Web Design
Brand Refresh
Ecommerce Store
Product Colour Swatches
Customer Reviews

Clean, stylish and unbearably beautiful

We needed to create an invaluable user experience, so we took the ‘less is more’ approach

You’ve got to see it to believe it! We set out to modernise the site, creating a fresh, new, clean look with a focus on white, allowing the product imagery to take centre stage. Doing this allowed us to facilitate the user journey by applying focus to exactly what users want to see… the products!

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Bespoke colour swatch selection is just the start

Colour is a powerful thing – it can sway thinking, change actions, and cause reactions.

To improve the product page functionality, we implemented a bespoke colour swatch selection to facilitate the user journey. This means users are given as much choice as possible at every step of the process, increasing conversions rates and brand loyalty.

Stock, financial & review integration

We banished stock management headaches by implementing Linnworks, a system which completely re-imagines inventory management and stock control. When an item sells, all of your listings will update, the Linnworks system will even suspend future listings if your stock levels reach zero. Once you restock, the selling automatically continues. Linnworks offers a centralised management screen, which means processing order has never been easier.

Customer reviews have never been so important, so we implemented on-site reviews using Yotpo. Doing this facilitates increased conversion rates and helps with rankings in the search engine results pages.

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It works
99 %

Increase in revenue across all devices

43 %

Increase in mobile sessions

23 %

Increase in new visitors


Responsive design

Mobile content consumption differs from desktop and this needed to be translated into the design and development of the new site.

We ensured that the new Lakeland Furniture site was accessible on every device, which is particularly pertinent considering mobile users have now surpassed desktop users.


Instant and intelligent search results

We developed a slick and speedy search for Lakeland Furniture that would streamline the user experience, using the powerful Searchanise tool.

When users go to make a search, the ‘popular suggestions’ tab brings up related key phrases. But not only that, it’ll make suggestions as to the exact product they’re looking for, along with broader product categories.

Integrated blog

To ensure Lakeland Furniture could keep the site updated with fresh, relevant content, we integrated a beautiful blog. It’s easy to browse and looks good on all devices – so users can catch up on the latest whether they’re sat at their desk or scrolling on the train.

Creative writing

And then we appointed our in-house writer to keep that blog updated with said content. Not only that, but we revamped the category pages for SEO friendliness and better readability.

Inspiring & creating a buzz

Lakeland Furniture wanted to be a one-stop-shop for their customers’ needs – whether that was purchasing a new office chair or finding help on how to clean their garden furniture. We knew regular content would be a great way to create an integrated guide to everything ‘furniture’.


Customer for life

Limely have always been most helpful and proactive. They have provided invaluable support to us and our new Lakeland Furniture website looks fantastic.

Ryan Lee