Hickory’s Smokehouse

WordPress recruitment site


Smoking hot recruitment

Originally, Hickory’s Smokehouse came to us looking for a brand new online environment to aid the recruitment of their ever-growing workforce. In turn, we developed a fully responsive website to promote the new sub-brand We Smoke Anything.

Essentially, we aimed to increase inbound CV submissions and centralise enquiries during recruitment drives. Alongside this, the foodie company hoped to promote the ethics and ethos of the business amongst potential candidates.


What we did

Web Design
WordPress CMS Build
Bespoke Recruitment Engine
CV Uploader

Getting stuck in and creating something memorable

Hickory’s is by far the office’s favourite grub spot in Chester. So we wanted to make sure the site’s visual appeal was in line with their quality of food and service.

To nail the design, we worked closely with their in-house marketing department. Specifically, we looked at messaging, a tone of voice, colours and suggested elements to be included in the User Interface. Through various rounds of wireframing and mocking up layouts, we had the finished project – admittedly, miles ahead of both parties’ expectations!

Impressive recruitment functionality

The main function of the new website was first and foremost recruit new people into the company. We integrated an intelligent vacancies search that enabled prospective candidates to find suitable roles that they may be interested in.

The built-in CV uploader also made life a lot easier for both the team at Hickory’s and potential new employees. Tying both of these functions in meant the recruitment site could really shine at its fullest potential.

Not just a recruitment site

Granted, recruitment isn’t always the most exciting of topics. With this in mind, we knew we wanted this site to be about more than just recruiting. Hickory’s is a fun, unique business and we wanted to reflect that in features like the ‘Team Tales’ page and ‘Our Thank Yous’. These sections allow potential new employees to gain a better insight into life at Hickory’s, as well as keeping them on the site for longer!


Hickory's loved the site

The guys at Limely delivered far beyond what was expected. Even after multiple suggestions and revisions for us to review, nothing was too much effort for them, they made sure we were happy! We can all agree this site will change the face of our business online for many years to come! Very impressed!

Paula Brown | Hickory's Smokehouse

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