Coolwell truly is a specialist in the field – they boast over 40 years of experience in installing and maintaining air – conditioning systems across the UK. Essentially, we delivered the company a bespoke WordPress solution, solely focused on growing their business with high-quality inbound lead funnels.
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We were tasked by Coolwell to bring their new brand to life online with a total re-design of their current site. The end goal? Earning them respect among their peers and allowing them room to grow in a competitive national arena.
The site we delivered oozed personality, boosted engagement and kept users on site for a great deal longer. Importantly, the landing pages are tailored specifically for lead generation. Since launch, we’ve found an influx in interest already which is very promising.
Coolwell needed a solution that provided them with a timeless design aesthetic, scalable enough to add multiple new services and the ability to assign unique, stylish and easy to implement colour schemes with intelligent gradients, generated in CSS, with a single click of a button.
Coolwell specialise in a multitude of services and tasked us to make the site clear to visitors and help guide them to the service that they are looking for.
Our experienced UI team swooped in to create an engaging grid view of services utilising imagery, iconography and colour identifiers. The output has produced an expandable commerce-esk list of services which are uniquely identifiable. Visitors to the site can quickly identify what they are looking for and engage with Coolwell.
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Our client thought long and hard when designing their ideal customer experience. It was imperative to their UX goals that their wide array of clients felt cared for and treated appropriately throughout their sales and enquiry experience.
With their onboarding process for other marketing mediums being so clearly defined, it was very important that their web channel provided a level of excellence not yet seen before in their industry.
Our designers worked closely with their in-house marketing teams to produce a multi-step form that was solely based on utilising witty icons, further encouraging users to complete the form and make a formal enquiry on a varied list of services.
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