Icon-based quote forms
Our client thought long and hard when designing their ideal customer experience. It was imperative to their UX goals that their wide array of clients felt cared for and treated appropriately throughout their sales and enquiry experience.
With their onboarding process for other marketing mediums being so clearly defined, it was very important that their web channel provided a level of excellence not yet seen before in their industry.
Our designers worked closely with their in-house marketing teams to produce a multi-step form that was solely based on utilising witty icons, further encouraging users to complete the form and make a formal enquiry on a varied list of services.