Hickory's Smokehouse

What We Did

UX, UI & interaction design. Front-end and back-end development. Vacancy Search. CV Uploader. Gallery

Smoking hot recruitment website

Originally, Hickory’s Smokehouse came to us looking for a brand new online environment to aid the recruitment of their ever-growing workforce. In turn, we developed a fully responsive website to promote the new sub-brand We Smoke Anything.

Essentially, we aimed to increase inbound CV submissions and centralise enquiries during recruitment drives. Alongside this, Hickory’s hoped to promote the ethics and ethos of the business amongst potential candidates.

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It’s all in the detail

Hundreds of layers later, our design files were packed full of slow-cooked suavity

As always, no detail was left behind.

We got up to all sorts: from snapping pictures of Hickory’s branded varsity jackets right here in the office to photoshopping together their work uniform from scratch. Basically, we wanted to prove a point and show Hickory’s just what’s possible inside of their budget and timescale.

It’s rare we’re given the chance to really ‘go to town’ on expressing a businesses’ creativity online. However, Hickory’s graced us with complete creative freedom and we’re proud of the results – both technically and aesthetically.

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We really got our teeth into it

Obviously, Hickory’s Smokehouse is by far the offices’ favourite grub spot in Chester. So, we wanted to make sure their visual appeal was in line with their quality of food and service.

We worked closely with their in-house marketing department. Specifically, we looked at messaging, a tone of voice, colours and suggested elements to be included in the User Interface. Through various rounds of wireframing and mocking up layouts, we had the finished project – admittedly, miles ahead of both parties expectations!

The guys at Limely delivered far beyond what was expected. Even after multiple suggestions and revisions for us to review, nothing was too much effort for them, they made sure we were happy! We can all agree this site will change the face of our business online for many years to come! Very impressed!

Paula Brown | Hickory's Smokehouse

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