From heart-shaped doughnuts to aubergine emoji bath-bombs, our favourite brands this year have really treated us to some special Valentine’s campaigns. Here are a few we really like.
Oh yes, it’s one of the most polarising days of the year. The Marmite day, if you will. Some of us love it and embrace it, others can’t wait for it to be over. But one thing’s for certain, it’s a great opportunity for brands to push their products and services. In light of this, we’ve decided to round up some of our favourite Valentine’s marketing campaigns of 2019. The actual okay ones, not the naff ones. No one wants that. 💞
Our favourite Valentine’s marketing of 2019
M&S – Hearts & Spencer / #MyMarksFave
Are you ready for our Love Sausage? Heart-shaped, lightly-truffled, wrapped in bacon and in store tomorrow. Say it with sausages – tag who you’ll be sharing your Love Sausage with this Valentine's Day! #MyMarksFave pic.twitter.com/VPQi4ENnsn
— M&S (@marksandspencer) February 7, 2019
Sorry, but, Love Sausage – enough said. Jokes aside, Marks and Spencer, or should we say Hearts & Spencer, have really gone all-out this year with their Valentine’s marketing.
Papa John’s – Heart-Shaped Pizzas
See the world through pizza-colored glasses. Scan our Snapcode to unlock the Valentine’s Day filter! pic.twitter.com/r4xH4myKrM
— Papa John's Pizza (@PapaJohns) February 11, 2019
No-one is going to complain about a heart-shaped pizza, so Papa John’s have hit the nail on the head with this one. We love gimmicks, especially food-related ones. After all, why do we always have to take Valentine’s Day so seriously?
Krispy Kreme – Hugs and Hearts
On Valentine’s Day we're turning our entire range of doughnuts to hugs and hearts for one day only ❤ An event not to be missed so pop along to your nearest store or cabinet and see for yourself, the love that fills the air ❤ https://t.co/nlzIU1YeEV #HugsandHearts #ValentinesDay pic.twitter.com/185ymd2a70
— Krispy Kreme UK (@krispykremeUK) February 11, 2019
Again, more heart-shaped food – yes, please! We really don’t feel like brands need to always make a song and dance about Valentine’s Day but a little nod to the holiday is always welcome. Heart-shaped doughnuts sound perfect and can be enjoyed by anyone, taken or not.
Lush – Valentine’s Day limited edition products
Lush always come through with their limited edition product ranges. No cheesy campaign, just some fun and creative products that any bath-bomb fan will snap up in an instant. Brb, just nipping out to Lush…
Missguided – #MyWorstDateWas
Roses are red,
Violets are blue,
I'd rather be single,
Than date you 👀👋
Wanna win a £100 MG voucher? 🏆💸 RT, like and reply to this thread + tell us about your worst date ever using the hashtag #MyWorstDateWas 🌹💔🌹💔
— Missguided (@Missguided) February 12, 2019
Let’s be real, Valentine’s isn’t always sunshine and roses. Some people hate it. And we love that Missguided is using the less talked about side of Valentine’s to promote a competition. Plus, if you’re feeling sad on V-Day, a £100 voucher would deffo cheer you up.
We were pretty underwhelmed with Valentine’s marketing campaigns this year but we think it’s probably for the best. As far as we’re concerned, heart-shaped food is as far as it should go! If you want to remind yourself of some of our favourite Valentine’s campaigns over the years, why not check out this blog post from 2018? 💋🌹