From heart-shaped doughnuts to aubergine emoji bath-bombs, our favourite brands this year have really treated us to some special Valentine’s campaigns. Here are a few we really like.

Oh yes, it’s one of the most polarising days of the year. The Marmite day, if you will. Some of us love it and embrace it, others can’t wait for it to be over. But one thing’s for certain, it’s a great opportunity for brands to push their products and services. In light of this, we’ve decided to round up some of our favourite Valentine’s marketing campaigns of 2019. The actual okay ones, not the naff ones. No one wants that. 💞

Our favourite Valentine’s marketing of 2019

M&S – Hearts & Spencer / #MyMarksFave

Sorry, but, Love Sausage – enough said. Jokes aside, Marks and Spencer, or should we say Hearts & Spencer, have really gone all-out this year with their Valentine’s marketing.

Papa John’s – Heart-Shaped Pizzas

No-one is going to complain about a heart-shaped pizza, so Papa John’s have hit the nail on the head with this one. We love gimmicks, especially food-related ones. After all, why do we always have to take Valentine’s Day so seriously?

Krispy Kreme – Hugs and Hearts

Again, more heart-shaped food – yes please! We really don’t feel like brands need to always make a song and dance about Valentine’s Day but a little nod to the holiday is always welcome. Heart-shaped doughnuts sound perfect and can be enjoyed by anyone, taken or not.

Lush – Valentine’s Day limited edition products



Lush always come through with their limited edition product ranges. No cheesy campaign, just some fun and creative products that any bath-bomb fan will snap up in an instant. Brb, just nipping out to Lush…

Missguided – #MyWorstDateWas

Let’s be real, Valentine’s isn’t always sunshine and roses. Some people hate it. And we love that Missguided is using the less talked about side of Valentine’s to promote a competition. Plus, if you’re feeling sad on V-Day, a £100 voucher would deffo cheer you up.

We were pretty underwhelmed with Valentine’s marketing campaigns this year but we think it’s probably for the best. As far as we’re concerned, heart-shaped food is as far as it should go! If you want to remind yourself of some of our favourite Valentine’s campaigns over the years, why not check out this blog post from 2018💋🌹

Emma Aldington

With a degree in English Language and plenty of experience in blogging, Emma is our resident content writer and social media wizard. Whatever it is, she'll find the words for it!