We’re talking about the latest craze in social media and sales today at Limely. In fact, this rewarding strategy combines the two and it could be just what your brand needs.
If you find yourself asking, “what the hell is social selling?”, don’t worry. This blog post is going to get you clued up. And if you know what it is but you’re not sure how to make the most of it, we’ve got that covered too. Here’s how to master social selling.
When sales met social
Back in the day, sales reps would pull up outside our houses in their rusty Ford Escorts and deliver catalogues to our doors. We’d place orders via telephone lines, or simply walk into a department store and ask a snotty colleague who’d been there for 30 years for help. It was a simpler time but also kinda tricky for sales teams. When it came to B2B selling, cold-calling was the standard formula for winning (or attempting to win) business. But there’s a whole new world now, powered by the shiny screens of our Macbooks and iPhones. Social media and the other three corners of the internet have crept up on us and completely taken over. And that’s where social selling stems from.
So, what’s social selling?
We spend an ungodly amount of hours on social media – there’s plenty of research to prove it. So, it’s no surprise that sales teams and businesses all over have taken advantage of these heavily connected channels to target their next customer. Social selling is the use of social networks to build relationships, create trust and essentially, achieve leads that become successful sales.
How can I take advantage of social selling?
The thing about this new-fangled sales technique is that it’s pretty much accessible to anyone with an internet connection. Think about it this way: there are billions of people using Facebook, Twitter, LinkedIn, Instagram. And they probably want to buy something. Chances are, at some point you’ll have the product or service they’re looking for. So, just by making a conscious effort to get involved with social selling, you’ll already be giving yourself a massive advantage. Create professional social accounts for yourself, as a public representation of your business or brand, and begin to reach out to different communities. How exactly do you take it to the next step? We’ve rounded up our top tips for killing it in the social sales game:
- Start by following users in your industry, both big names and small local companies
- Generate interest in your product or service with interesting posts and nice imagery
- Keep updated with industry news and comment on relevant blog posts and articles
- Communicate with similar accounts to yours, begin to build up a repertoire
- Use your social insights wisely to see what works, and what doesn’t
- Create search strategies that involve keywords and phrases surrounding your product/service
Most importantly: stay active!
It’s crucial that you remain consistent with your efforts across any social networks you choose to invest time in. This will help massively in creating a trust and reputation for you and your brand. Don’t over-sell your product, stick to showing interest in the industry and relevant people. It’s also important that you get to know and engage with your local community and a wider, national market. This way, you’ll be able to spot any chances of a business or consumer who may be interested in what you’re selling.
Make it work for your niche
For example, if you’re a sales rep for a corporate training company, you should be following local businesses and national ones that you think might be interested in your services. Look out for any expansion, growth, new members of staff, anything that might signal they’d be looking for corporate training. Build up relationships with these businesses so that when they’re ready to buy your service, they know exactly who they’re coming to.