We Analyse LinkedIn’s New Redesign

30 January 2017| Post by Graham

AuthorGraham

When compared with the majority of social media heavy weights, LinkedIn’s user interface has always yearned for a redesign. This month they announced that their desktop site was getting a well-earned makeover, the largest redesign since LinkedIn’s inception and one that ‘puts conversations and content at the centre’.

“Our goal is to ensure you can seamlessly access the most relevant professional conversations, content and opportunities whether you’re on our mobile app or on our desktop experience. Most importantly, this desktop redesign brings conversations and content to the heart of the platform, so you can more easily share ideas, join a discussion, and discover news and topics you care about.” – Chris Pruett, LinkedIn

Some of the key design enhancements implemented by LinkedIn include:

Redesign: New Navigation

The most notable difference is the ‘more’ category drop down, a change that de-clutters the old navigation.

OLD
LinkedIn Redesign Old Navigation

NEW
LinkedIn Redesign New Navigation

Social Chat Function

A move that sees LinkedIn emulate the success of other social media platforms with their new real-time messaging interface which allows you to message a connection wherever you are on LinkedIn – very similar to Facebook’s chat feature.

Also, LinkedIn will now offer insights that will help you find new opportunities. So when see a job posting you are interested in, LinkedIn will suggest an existing connection that works at that company – Perfect for getting your foot in the door.

Improved Home Feed

Together with their algorithms and editors, LinkedIn have dramatically improved their Feed, which will display the most relevant content from the people and publishers they know you care about. They will also introduce ways to explore relevant topics and trending stories – will they introduce the now famous hash tag? #KeepYourEyesPeeled

More Comprehensive Internal Site Search Feature

LinkedIn have given their search function a well-needed face-lift. With investment into gaining a better understanding in to user signals, LinkedIn now lets you search for almost anything, giving you a SERPs page with filter options including ‘Top, Jobs, People, Posts, Companies’ and more.

Site Search Function

See Who Views Your Content

LinkedIn now let’s you gain a better insight into who is engaging and reading the content you share including the company, job title and the location of the people who are interested in your updates. Previously you could only see who has viewed your profile, if you had the recommended privacy settings applied.

Help To Improve Your Profile Visibility

If you’re on LinkedIn, you’re bound to want to be noticed. LinkedIn has improved their profile suggestions so you can increase your visibility and better understand what you need to do in order to look your best professionally. If you’re on the look out for a new role, LinkedIn will offer suggested skills based on what recruiters are searching for.

LinkedIn’s new desktop redesign is currently in its infancy so if you don’t notice any changes yet, they will be rolling it out globally over the next coming weeks. Why not connect with us on LinkedIn?

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