From design, development and content, many components go into creating a well-constructed website.
But there are a few ways that your agency can go the extra mile to provide the best experience for your users.
This includes certain features that are specifically suited for estate agency websites in which allow you to efficiently take your business and services online. But what features, in particular, make for an effective estate agency website?
Advanced Property Search
The main feature of your website should be efficiently displaying all of the available properties that are for sale or to let. And the ability to easily search for and flick through what is currently on the market should be your site’s first priority as it not only reflects your agency but your level of service.
That said, effort should be applied to making the most efficient property search for your clients. This might include the application of location/postcode based search, as well as providing filters and fields like the number of rooms and type of property in order for the user to quickly narrow down their search and allow them to reach what they need.
In order to maintain a high level of user experience as well as your branding and design all the way through, you need to fill your agency website with contact/enquiry forms. These can be made to be in keeping with the rest of your site’s design and make it easy for the user to reach out to your team. They can be strategically placed all around your site, or be used within pop-ups and CTA links in order to encourage leads.
To provide a helping hand wherever you can, interactive maps are a great feature to not only help the user to narrow down their search but visualise their dream property. Maps can be easily achieved through integrating Google Maps, which brings a great map tool with all the benefits of a respected platform, straight onto your site.
Integrating reviews onto your estate agency website is a great way evoke trust and reliability amongst your users. It allows them to see real experiences of your past clients and will urge them further to get in contact and put their trust in your hands. There are many review platforms out there that can take your customer reviews and put them straight on your sites such as Trust Pilot, Feefo, REVIEWS and Google Reviews.
What better way to attract potential clientele than to fill your site with high-quality pictures of your available properties. And by applying gallery view to your displayed properties, your users can get a full feel of their desired, future home. It allows you to insert as many pictures as possible of the proposed property in a way that remains in keeping with the rest of your sleek and professional design.
Are you looking for a helping hand with your estate agency site so you can benefit from the best possible features? Then look no further than Limely! Click here to enquire today.