When we think ‘garden centre’, we usually think of big warehouses in the country filled with gardening and landscaping delights.
And they do provide a day out for the whole family when we visit one, as well as a great place to get all those hardware and gardening essentials. But with the world falling hard for the convenience and advantages of online shopping, many garden centres are joining their retail cousins and making the move over to ecommerce to benefit from increased sales and an improved and more personalized shopping experience for customers. But how do garden centres go about putting all their products, levels of customer service and brand personality into an online space?
Well, we thought we’d share a couple of the main steps you can take as a garden centre business to quickly and efficiently get yourself online.
Finding an agency
Depending on your web skills, your first step may consist of finding a web agency to help you along your journey to ecommerce. This is not something you should rush as you need to make sure you are working with a team that not only knows what they are talking about but has the skills to adapt their service to achieving results for your unique business. Your chosen web agency should have a full understanding of your garden centre business as well as your online vision – they should always be a springboard for your web journey, never a hindrance and should always have your best interest, as a business, in mind.
We’ve already explored over on our blog the benefits of using a web agency, so click here to check that out, and we may be biased when we say there doesn’t come a better one than Limely.
To begin your web journey the best way, click here to contact Limely!
Finding the best ecommerce platform for you
There are numerous platforms out there that provide a space for you to build your website, with all the important ecommerce features built right in. It’s just a matter of finding the right one for your business. Here at Limely, we use a number of platforms; switching it up depending on what suits our client’s needs. Whether it’s Magento 2, Shopify or Woocommerce, there’s something out there for everyone and something they will suit your online garden centre. It’s all about putting in the time to research and following the advice of your agency to see which one will suit you best.
Design and Brand Presence
Once you have found the perfect platform, it’s time to bring all the personality of your unique garden centre business onto an online space. This is done through bespoke design, branding, logos and tone of voice portrayed through written content.
Having a physical store, you may already have a logo or certain brand colours in which you can inject into your bespoke designs. Whether you reach out to an independent design agency or are working with an allrounder, like Limely, who do both the designing and development in house, you can work closely with them to make sure your business is truly reflected throughout.
If you’re working from the ground up and creating your identity from scratch – it’s time to put yourself in the position of the consumer and think what you would like to see as a gardening fanatic shopping online. By working with your agency and designers, you can create something that not only illustrates your brand but entices and attracts users. Same can be said for your web content, which can be crafted to reflect your expertise and friendly customer approach.
When your site is all readily populated with beautiful bespoke designs and content, you can begin transferring products onto your catalogue page. This takes time and effort to ensure you are creating a flawless space that makes for an excellent shopping experience. This means organising your available products into categories, so they can be found as easily as they could on the shop floor, defriending which products can be sold online compared to those which will have to stay in the physical store and coming up with detailed product descriptions, specs and product imagery to show them off in their best light.
Making a great shopping area, with an efficient ordering and checkout system to match, can help increase sales and urge customers to return. Most features that make up a great online shop can be found built into many ecommerce platforms, so all it asks for is your business to make its mark through content and design which is easily done when working closely with a fab agency. (ahem, enter Limely)
As soon as your online garden centre is something to be proud of, it’s time to let your customer’s know about this new endeavour! This can be done through marketing, both instore and online. Online marketing is the best way to reach a wider audience; enticing and attracting online users through exciting social media and email marketing. This can involve content that surrounds your garden centre business, featured products, helpful guides or even promotions and discounts made via your chosen platform.
Either way, these are things that can be created by you and your chosen agency to help sustain your online presence and get those sales rolling in.
If you’re on the hunt for that perfect agency, then look no further than Limely. Click here to enquire today!