Thanks to the wonders of the internet, learning a new skill is easy!
And many of us have had a crack at DIY for everything from home furnishings to handmade fashion. In particular, thanks to kits, equipment and tools readily available online, many of us have had a go at handmade jewellery.
For those who have found a love and passion for hand-making jewellery, the idea of selling your wares and making a business out of your creations may have crossed your mind. It could be the start of a brand new journey for you and your jewellery!
So with that said, we thought we’d share some helpful steps to help you towards selling your handmade jewellery online.
Find a selling platform
The very first step to selling your handmade jewellery is finding a selling platform that truly suits the needs of you and your business. Depending on what point your business stands, whether you’re a newbie or have been making and selling jewellery for a while now, will depend on what ecommerce platform will yield you the most results.
If you’re just starting out, selling sites like Etsy and eBay is a good place to start, although they make it difficult to create an unforgettable brand that can evoke returning sales. If you’re looking to really make your mark in the industry, then knuckling down to create your own ecommerce website is the best way forward.
Shopify is a great ecommerce platform, perfect for start-ups and new businesses thanks to the guides and tools it provides. Here at Limely, we love the simplicity of its admin area and the opportunities it helps bring about. Limely are also advocates for Magento 2, an ecommerce platform that opens up many doors for businesses, and could be the next, final step for when your business has grown and flourished.
Sculpt your brand
Once you have secured a good selling platform, and if you haven’t already, you can begin to build your brand. This might involve choosing a company name, slogan, aesthetic, as well as throwing together some ideas for a logo. Narrowing down your ideas and summarising your vision can prove to be quite tricky, but with the help from professional designers and creatives, like those at Limley, it can make things a lot easier.
Your brand should be unique and reflect you and your services. Your approach should be inviting, engaging and keep customers coming back for more. Are you the type of company to offer discounts, promotions or even freebies with your packaging? Identify who you are and where you stand so you can work on soaring ahead of your competitors.
Take high-quality images
You can’t sell online without showing off your wares! This means filling your online store with high-quality images of your products to engage and entice users. This can be done by you if you have a good enough camera and a creative eye, or by the professionals!
With products like handmade jewellery, not only do you want to assure that the product looks good, but also the backdrop to boost the appeal and catch the attention of the user. Be sure to use some of the creative edge you use to design your jewellery to portray it in its best light.
Think about marketing
Once you have everything set up, it’s time to spread the word! This means cementing a solid marketing strategy that can range from social media marketing, email marketing and content. Obviously, when running your own business, you might be worried about not implementing an effective strategy, so you can leave it to the professionals (Enter Limely). We have a skilled content team that can assist with a social media strategy that applies constant attention to posting engaging content, as well as fill your site with effective and enticing copy.
If you need help setting up your own online business, give Limely a call!