Due to the serious nature of their services surrounding people’s finances
It’s vital that Accountancy firms demonstrate to their clients that they are a business to be trusted and relied upon. One way to evoke this amongst users is using your website to illustrate the legitimacy and most importantly the professionalism that resides within your firm.
Within this guide, we’re going to introduce to you a couple of ways in which you can go about demonstrating your professionalism on your website so you can drive leads and entice new clientele.
Images of your team/workplace
One way to demonstrate your professionalism in the literal sense is to fill your website with professional images. These should be images of your own that have either been taken of your team hard at work, or of your offices. It will show the user not only the legitimacy of your firm but how seriously you take your services. The same could be captured by using stock imagery if you’re unable to get pictures of your team or office, but there is always a chance that badly chosen images could be creating the opposite effect.
Working with a design/digital agency to help populate your site with images is the best way to guarantee the best results. Come and talk to Limely today to see how we could help you!
Showing your users that you know what you’re talking about is another great to demonstrate your professionalism. This can be achieved through web content, both on the pages of your website and on your blog. Having clear and concise content on your website, that is also grammatically correct, helps to show your attention to detail and the professional nature of your firm. This is also effectively portrayed through guidance and information surrounding your industry as it not only shows that you know your stuff, but that you have the finger on the pulse of all things accountancy – and what better attribute to have for an accountancy firm.
We mentioned Tax/VAT calculators in another one of our guides where we explored some of the important features you should be including when wanting to build a successful website for your accountancy firm. Click here to check that out.
As well as being a great feature for your site, it also helps demonstrate your professionalism. Having such an interactive yet helpful feature on your site shows the attention to detail put into serving your customers online, and also helps with providing an individualized experience for the user. All of the above can be considered attributes of an accountancy firm that is professional and knows how to treat their clients.
Integrating a reviews platform within your accountancy website allows your display your client reviews. This allows the user to view real comments from other users which lets them know of the validity of your quality services, and will reassure them that you’re a firm in which they can be trusted and relied upon. This can also be achieved through making past case studies a key feature of your website as you proudly showcase the level of service and professionalism you have given to your previous clients.
A site that performs and functions well
Your website is a direct representation of your business. So, if the site overall does not perform well, the user will probably see this as a reflection on your firm. You need to be making sure that your site not only looks good and serves its purpose, but that it’s performing well too. This consists of optimising page speed, image size and everything you need to ensure a speedy, and high performing website that will mirror your high quality and professional service.
Working with an agency like Limely will help you ensure that your website is doing all of the above. Click here to talk to us today!