With local rankings becoming more prevalent in the search engine results pages (SERPs), it’s important that you add your business information to Google Maps and Search via Google My Business.
Ensure your business appears front and centre when a user is looking for a particular product or service in your local area. In an age where online competition is as competitive than ever, just look at some of the benefits you could see by simply adding your details to Google, for free.
By adding your address, opening hours and directions via Google My Business, you’re effectively giving your site the opportunity to rank above position one in the SERPs. As local listings are often the first thing people see above organic rankings. Increased visibility in the SERPs will cause a significant increase in traffic to your site.
Good User Experience For Mobile Users
Now that mobile searches have surpassed desktop, having your business listed will easily allow mobile users to call your business or get directions on the go.
Google Ratings & Locality
Customers are able to write a review about your business, which then translates into star ratings. This resonates trust which gives potential customers confidence in your business. Users who find your business via these listings are likely to be from the local area, which gives you a distinct advantage over businesses that are further away.
Numbers & Stats
Google My Business offers insights into how users are interacting with the information you’re providing to potential customers. Track clicks including how many people ‘click to call’ or request directions as well as the number of people who accessed your site through the listing within the SERPs.
Google My Business Guidelines
In order to get the most from your Google My Business listing there are a distinct set of guidelines users must follow. In these guidelines Google states:
- Represent your business as it’s consistently represented and recognised in the real world across signage, stationery and other branding.
- Make sure that your address is accurate and precise.
- Choose the fewest number of categories that it takes to describe your overall core business.
So, what are you waiting for? Get your brand seen via Google My Business