Here’s something a little different for Limely. We recently took a break from UI Design to work alongside our first client from Down Under with their new business venture, AJ’s Food Truck
We were tasked by good friends and recent inhabitants of Western Australia, AJ’s Food Truck, to present a new brand and supporting vehicle livery for the first of their new fleet of food trucks dotted across Perth.
We started with a blank canvas
We began the project with a full 360 view of the new truck and a brief to ‘go to town’ on bringing this trailer to life!
We sketched out the dimensions
After we received the dimensions of the trailer truck, we wire-framed a workable area and came up with a basic sketch of where all the elements could sit on the page – taking into consideration the open and closed states of the Food Truck.
We produced various Logo Concepts
Here’s the final chosen Logo
We then started on some concepts for the Truck
We then settled on the final artwork