It’s always exciting when we complete a huge project and this one is definitely worth shouting about. We’ve recently launched Factory Direct Flooring’s new and improved Magento 2 website!

This week, we pushed a long-awaited Magento 2 project live. Factory Direct Flooring has been a client of ours for a few years now, as we’ve continuously improved their old Magento 1 site with added features and updates. However, the time soon came for a brand new website. And we were honoured to make that happen! It’s been in the process for a while but it’s finally ready. Here’s the lowdown on Factory Direct Flooring’s new site.

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Rolling out Magento 2 capability and improved design

We knew from the very beginning: this was going to be a big task. With thousands of products and even more loyal customers, FDF was a massive project that we couldn’t wait to get stuck into. However, we knew the big responsibility we had too! The client wanted to see a fresh and updated design for the entire website (and their sister site Carpet World), along with a whole host of improved features and usability.

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Our design and dev team have worked incredibly hard to create something we could all be really proud of, and that FDF would be eager to show off. There have been some great results already, with customers commenting on how easy and efficient the site is to use. As you probably know by now, CRO is always at the forefront of our minds when designing ecommerce sites. This one was no different. We can’t wait to see how Factory Direct Flooring continues to grow and evolve.

Look out for an ‘under the bonnet’ post about FDF where we’ll delve into the functionality and features that we put into this site. Coming soon!

Gavin Rogers

Gavin has consulted with many brands of all sizes over the years. He collaborates with clients on detailed, tech-heavy Magento solutions and also recently built and sold a Twitter tool, "Twenth" - used by celebrities worldwide.