Why Responsiveness is Crucial for Any Website

9 January 2018| Post by Adam5 minutes


In 2017, around 52% of global online traffic was generated by mobile traffic. That’s a pretty staggering result and it’s only going to get higher. Who wouldn’t want to increase their site’s visibility by taking advantage of this statistic?

Have you ever considered the responsiveness of your website? Although it feels like a no-brainer for a web agency like us, it’s surprising how many sites littering the internet aren’t responsive in the slightest. Even the prettiest, shiniest website might not be pulling in the right traffic if it hasn’t been optimised for all devices. Keep reading to find out how powerful a responsive website can be and why it’s crucial to get on board with this concept.

What is a responsive website?

We probably don’t need to tell you that your business needs a website. It’s essentially common knowledge that an online presence is key these days. However, not everyone understands the importance of a responsive website. What makes a website worthy of this description? Well, as a web agency we think we have a pretty good idea.

First things first, it’s important to know the difference between responsive and mobile-friendly. If a website is mobile-friendly, it can simply be accessed on a phone. This means that you’ll see the website in exactly the same way as on a computer. Now, of course, this is a major problem as there’s a huge size difference! Pinching to zoom in and squinting is not ideal when you’re quickly trying to look something up.

Of course, some websites are optimised for mobile. This means that they are built and coded with mobile in mind and aren’t particularly ideal to access on a PC. This is where responsiveness comes in – it solves the issues with the previous two designs. Here is what makes a website responsive: it automatically resizes and adjusts to any device. Whether you’re using a phone, a tablet, a laptop or a desktop computer, a responsive website will look just as great and feel just as smooth.

Designing and building responsive sites

We’ve got plenty of expertise in this area and we don’t think you should trust any agency that doesn’t consider responsiveness as a priority. Here are some of the ways to make a website responsive:

  • Stacking elements for a streamlined look – this avoids that dreaded pinching and squinting
  • Allowing images to scale up or down depending on the size of the browser
  • Resizing text dependant on browser size

An easy way to check if a website is responsive is to open it in a desktop browser and simply resize the browser. You’ll be able to see the site’s layout change before your eyes if it’s built responsively – go ahead and check any of the websites in our portfolio! Here’s a quick example of a recent one:

The stats

Now it’s time to get down to the real juice of this blog post – the main squeeze, if you will. There’s no point in trying to prove an argument or make a claim if you haven’t got the data to back it up. It’s simple stuff, really. So, we’ve curated the top ten stats that are evidence as to exactly why you need a responsive site.

1. Global online traffic

As we mentioned at the very start of this post, mobile traffic makes up over 50% of all online traffic around the world. By the end of this year, that number is predicted to reach 79%. (Sweor.com)

2. Smartphone owners

80% of all internet users own a smartphone. That’s one big chunk! (Smart Insights)

3. First thing in the morning

A smartphone is the first thing that 50% of users grab in the morning upon waking. Remember this when sending emails and publishing posts early on! (ExpressPigeon)

4. Recommendations from users

According to research by Super Monitoring, 57% of people wouldn’t recommend a business if their website is poorly designed. That’s a lot of word-of-mouth to be missing out on. (SocPub)

5. Issues with poor mobile sites

61% of web users won’t return to a website if they had issues with accessing it on mobile. This is according to Google so you know it’s worth bearing in mind! (McKinsey.com)

6. E-commerce share

This one is for you e-commerce people out there. Smart mobile devices have a 57% share of visits to retail sites. (Sweor.com)

7. Getting on board with responsiveness

Since Google changed its algorithms to mobile-first in 2015, 25% of websites have invested in an optimisation strategy. It’s time you joined them! (Smashing Magazine)

8. Load time abandonment

Just over half of mobile sites will be abandoned if they take over 3 seconds to load. Responsiveness takes load time into consideration so it’s worth bearing this in mind. (DoubleClick by Google)

9. Quicker load time = longer visits

The same study showed that sites loading in 5 seconds as opposed to 19 seconds have 70% longer sessions! (DoubleClick by Google)

10. Social sharing

Last but certainly not least, your website and blog posts are more likely to be shared on social media if they can be easily viewed across all devices. Great for visibility! (Search Engine Journal)

What have you learned?

Thing is, we still can’t believe there are companies out there spending money on their websites but not focusing on responsiveness.

And we’re sure that after reading this blog post, you’ll agree with us. It’s time to start seriously considering the effectiveness of your site if it’s not responsive. How can you fix this? Get in touch with a trusted web agency (us, maybe? ) or your in-house team and put together a plan for optimising your online presence! Better late than never.


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