In 2021, the majority of your inbox will be made up of your favourite brands reaching out to you, seeing if they can tempt you to dabble in their services once more.
And nine times out of ten, we’re not even mad about it. Especially when these emails grab our attention and get us feeling some type of way.
This is the fine line that exists between great email marketing and emails that get swiped straight into the bin. Whether you’re a customer or a business, no one likes to feel like they’re trying to be sold something. They want to feel that agency and relax in the knowledge that it’s their choice. But there’s definitely nothing wrong with giving your customers a little nudge in the right direction every now and then. You’ve just gotta have the magic touch.
So, if you’re a business owner thinking, ‘How am I meant to smash email marketing and reap all those lovely benefits like increasing traffic and boosted conversion rates?’ Here are some of our favourite brands currently smashing their email marketing.
Of course, we had to mention Asos, what AREN’T they smashing at the moment? Whether it’s their ability to stay on top of trends or dishing out engaging content across their social media channels, they’re simply killing it.
When it comes to their email marketing, Asos keeps it cool and casual – appealing to their young, millennial/gen z audience.
They’re constantly dishing out themed promotions, sending their contacts exclusive offers, utilising current events, emojis and cool, on-brand designs and graphics AND they use just the right amount of CTAs to lead their readers right back to the website or app.
They know exactly what their targeted demographic want to see, and they’ve learnt how to grab their attention with fun and quirky subject lines and email snippets. We love you ASOS.
Bloom & Wild sells beautiful, in-season flowers online, as well as a monthly subscription service that delivers fresh flowers straight to your door on a monthly basis. As well as having a great name, B&W have a really unique approach to email marketing – one that works!
As well as encompassing all the right attributes that make email marketing great, i.e engaging subject lines, lots of images, on-brand designs, fonts, logos and plenty of CTA links, for those who have entrusted them with their email, they send out more personal forms of marketing.
These more personal emails come straight from their Customer Experience Manager and are addressed as if it was a normal, informal email between friends.
They address you with your name, let you know exactly who the email is coming from, speak in first person so you know it’s coming straight from the sender and even throw in some polite ‘how are you’s’ and ‘enjoy the rest of your day’s’. And this is all wrapped around interesting company news or great active discounts. This not only appeals to their target market, but also makes customers feel seen, heard and excited to receive exclusive offers. And there’s nothing more key than exclusivity when trying to market your products to willing customers.
Beauty Bay is an online make-up and beauty retailer who are known for their out-there approach when it comes to marketing. They love using fun colours, graphics and product imagery and really have their finger on the pulse when it comes to latest trends and influencer marketing.
To add to their list, they’re amazing at email marketing! Sprinkling your inbox with loud and proud capitalised subject lines and plenty of emojis, Beauty Bay really knows how to stand out amongst the rest of your emails. They also aren’t shy of using your name, your activity on their site and your abandoned carts to create personalized marketing that’s going to reach out to you and you only.
Photobox are a photo printing company that allows you to send off for your own photos to be printed, whether that be in picture form or, for special occasions, on items such as books, bags, puzzles and other gifts.
We’re giving Photobox a shout out for email marketing as it’s clear that they have their customers at the forefront of their mind, especially when it comes to certain annual events.
Many of us are used to the flurry of marketing emails when it comes to days like Mother’s Day & Father’s Day. But have we ever stopped to think about those of us who might not what to be reminded that this day is coming up?
Photobox, along with other forward-thinking brands, sends out an email to their customers giving them the option to opt-out of Father’s Day/Mother’s Day emails. Just with one simple click, it’ll make Photobox aware not to send anything over to this specific customer in an attempt to make quite a hard time for their customer, a little easier.
Now that is amazing customer service AND a great use of email marketing that will bring customers back to you again and again.
So, feeling inspired?