Infographics can be an extremely effective way of acquiring backlinks to help boost your SEO efforts
In their infancy, infographics were quickly interpreted as ‘just a fad’, which wouldn’t last beyond a couple of years. However, they continue to be massively popular and for very good reason.
According to Hubspot:
Infographics are liked and shared on social media three times more than any other type of content.
The reason being is that they are incredibly engaging with eye-tracking studies showing internet users are more likely to pay closer attention to information-based graphics and images.
What are infographics?
According to Wikipedia, an infographic is ‘a visual representation of information or data’ and common themes amongst infographics that have reached their full potential include:
A Show-Stopping Design
The reason infographics are so popular is, in part down to the design. Visually appealing and professional designs are a common trait of infographics that go viral.
Canva‘s infographic maker includes hundreds of free design elements, allowing you to experiment with data visualization like a pro.
Choose from Piktochart‘s library of over 600 professional designed templates to make information beautiful.
Well-researched and interesting statistics make up the core content within an infographic and simply can’t be put together willy-nilly. Unsubstantiated claims could affect people’s perceived legitimacy of your brand.
Once you’ve created a thing of beauty, you can’t simply expect people to find it on their own – wouldn’t that be easy? Promoting your infographic via blogger outreach, social media and email is vital and simply can’t be overlooked.
Infographics make complex information eye catching, shareable and easily digestible. Most importantly, they play a crucial role in the increasingly visual world of marketing. Why not give it a go?[galleryblocks]