If you know Limely, you’ll know that we live for websites that wow people with its high levels of functionality, usability and design.
It’s very important to us that our websites not only provide a place for our client’s users to efficiently purchase products, but allow for an unforgettable experience that rightly represents our client’s ethics and services.
In a day age where 52% of website traffic is on mobile, it’s never been so important that your site takes all of its best bits onto mobile, so your business and your website can impress users from every angle. Not only does it demonstrate to your user a certain level of professionalism, but allows them to access your services wherever they are; broadening your horizons and sales potential.
The aim and needs of a mobile user differ to that of desktop, hence why certain attributes have to be adapted. But how can you make sure that your site is properly represented and continues a high level of performance on mobile? Well, making sure it ticks all of these boxes is the first step to success.
Speed is an important element to any website, whether it’s on mobile or desktop. But with many mobile visitors accessing your site on the go and with a purpose in mind, it’s vital that page and loading speed is as quick as it can be. 64% of smartphone users have expressed that they expect a mobile site to load in 4 seconds or less, even when your average desktop site takes nearly twice as long. To keep customers engaged and user experience levels high, it’s vital that your mobile site loads fast and performs effortlessly.
There are a few simple things you can do behind the scenes which can ensure speedy loading:
- Optimising images
- Enable browser caching (temporarily storing files downloaded by your browser allowing more space)
- Enable Image compression
And so much more to fully ensure a speedy mobile site.
Obviously, desktop and mobile are two very different platforms especially in terms of usability. Going from desktop to handheld, your website suddenly needs to adapt to this new form of user interaction. There are certain ways you can adapt your site’s features to accommodate to a mobile platform, whilst maintaining your brand’s style and site’s performance.
For this, you need to act with the main attributes of a mobile or a smartphone at the forefront of your mind. For instance, your users will be interacting with your site via a touchscreen, so this will call for larger buttons that are easy to press. The shape of a generic smartphone will mean that your site should be restricted to vertical scrolling as its more efficient and user friendly. The screen size will also call for a change of layout, especially if your desktop site has multiple layers and columns. Sticking to one column for your mobile site makes things streamlined and easier to interact with. These are just some of the things you can do to adapt the layout and design of your site to enable optimum usability for your audience. Lots can be done to make it look like your site was tailor-made for mobile; keeping up a high level of user experience on every platform.
Keeping things short and sweet
To ensure a maintained level of usability and experience for the user, many of your site’s features such as the navigation menu, forms and copy should be adapted so it effortlessly displays on the smaller screen of a mobile device.
This means keeping things short and sweet; simplifying your menus, enquiry forms and a lot of your copy so they are straight to the point and provide the user with exactly what they’re looking for when visiting your site. For a mobile user, it is less about the bells and whistles and more about functionality and the ability to find exactly what they’re looking for as quickly as possible.
Accessibility is of the utmost importance when it comes to a mobile site due to the previously discussed aspect of users wanting to find what they need in the most simple and quickest way. In a nutshell, your mobile site should really be a compressed and simplified version of your desktop site. This means putting your main attributes centre stage, so they are easy to use and accessible for the user.
This might mean a particular focus on your search bar, call to action buttons and highlighting your services right there on the homepage. The quicker the user can achieve their goal the better, and the more accessible your features are, the faster the user can get to what they need. This makes for great user experience and a successful mobile site.
If you need help making your site as flawless on mobile as it is on desktop, call Limely today to see what we can do for you!