The Increasing Importance of Mobile-Friendly Web Design

25 March 2022| Post by Jess3 minutes


So you’ve built a kick-ass desktop website, kudos! But, is it enough to survive in today’s digital world?

According to DataReportal, 96% of internet users own a smartphone, but only 63% own a laptop or desktop computer. When paired with the fact that the average person spends almost 7 hours using the internet per day, it highlights that websites must be mobile-friendly to maintain their competitive edge and remain relevant in today’s increasingly digital world.

And just in case we haven’t convinced you… There are currently 5.31 billion mobile phone users worldwide; That’s 67% of the global population (mind-blown). Below we’ve summarised a few ways a mobile-friendly site can help your business.

Beat the Algorithm

In 2014, overall web traffic on mobile devices overtook desktop for the first time in history (Medium). Since 2015, Google has been favouring mobile-friendly sites when ranking them in searches; acting as confirmation that more internet users are now browsing from their mobile devices. This new style of ranking is known as mobile-first indexing; where Google primarily uses the mobile version of a website when assessing its relevance in terms of a user search. To put it in layman’s terms, if your mobile pages have slow load-speeds, grainy images, a clunky user-experience and less valuable information than your desktop pages, Google will penalise your site and push you down the rankings.

So, if you want to rank higher on google, you better ensure your site is mobile-friendly!

Improve Customer Experience

Aside from the basic user-experience essentials such as fast page-speed, easy navigation and a mobile-optimised layout, it’s also important to add value for your users in other ways. Focus on tools that allow customers to get more of a feel for what your products or services do. Whether you’re an e-commerce business that has a nifty augmented reality tool that allows a customer to view your product in their home or an estate-agent that has a helpful mortgage calculator optimised for mobile; these additional extras add a great deal of perceived value for customers browsing on their mobile devices. In turn, brand loyalty and trust is increased!

Increase Conversion

There are many ways brands can lose sales due to some very trivial mistakes; It’s no good having an e-commerce website if the customer can’t figure out how to pay! And how many times have you been frustrated at a site that loads at snail-pace and immediately left the page? We’ve all been there!

Currently, desktop conversion rates are far greater than mobile; despite the fact there is unanimously more mobile traffic worldwide. It is generally believed that this is due to a lack of mobile optimisation. Ensure your website and checkout processes are mobile-friendly to diminish your bounce rate and increase that all important conversion rate!

Elevate Brand Perception

Having a clunky mobile site is not going to present your brand in the best light. Ensuring that every brand touch-point is up to standard has never been more important than in this digital age; From your customer-service and checkout processes to site navigation, user-experience and imagery. Any elements that don’t add value to your brand image will ultimately have a negative impact on users and in turn, lose trust; opening up an opportunity for competitors to swoop in.

Treat your mobile site as an extension of the experience you’ve created through your desktop site and social platforms. Ensuring your brand image and values are aligned across all platforms will create a feeling of consistency and dependability. After all, brand trust = increased conversions, what more can you want!


If you’re ready to take the next step and optimise your website for mobile, get in touch with Team Limely! 


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