Should TikTok Be Included In Your Marketing Strategy?

28 May 2020| Post by Robbie4 minutes


TikTok is the newest social media platform that is taking the world by storm. But should you be including it in your marketing strategy?

As more of us spend additional time scrolling on Facebook, Twitter and Instagram, one app that we keep seeing popping up time and time again is Tiktok. Whether it’s a must-try DIY, a cute animal video or a funky dance that everyone and their mother is trying to master, we can’t seem to get away from this app.

With its popularity soaring, it begs the question of whether businesses should be thinking about including this platform amongst their usual marketing strategy. So, let’s take a look, shall we?

Firstly, what is TikTok?

TikTok was first launched in 2016, but its mindblowing popularity has only become clear in the last couple of years, and more so in 2020. The app itself provides a platform in which users can post short videos of whatever their creative heart desires. According to TikTok, the app “enables everyone to be a creator, and encourages users to share their passion and creative expression through their videos.” Its premise certainly attracted a tidal wave of people as it became the home to a massive 800 million users;  becoming one of the biggest social media platforms out there and the app store’s number one app. It’s popularity surpasses Whatsapp, Snapchat and Youtube, being downloaded 1.5 billion times.

So, how can it be used for marketing?

Getting in on the fun!

The first step in beginning to utilise TikTok for your marketing would be setting up an account and getting in on all the fun! Making a profile for your business would allow you to begin following users to make your presence known. You could then begin studying and recognising trends and how others are making their mark within the app. Trends move fast, so it’s all about finding what works, and jumping on it to secure views and user interaction.

Depending on your company, you could find a content style that suits you, as well as merges with popular content found on TikTok’s feed. Whether it’s tutorials, memes or even fashion videos/hauls – by finding your niche you could join the conversation and immerse your business in this new world.

Making relationships with the right people

With each popular social media platform, whether it’s Instagram, Facebook or Youtube, you will always find that there will be some people who have hit the nail on the head when it comes to knowing what’s hot. As a business, you could either adopt some of their tips and tricks or use their presence to your advantage. Teaming up with popular creators on TikTok would ensure that your business, your products and your services reached a wide audience.

Utilising its popularity

With 800 million people using TikTok, nine out of ten of those accessing the app multiple times a day and those users spending at least an hour during each usage, it guarantees that your business would be reaching a wide audience if your marketing was successful. Taking your business onto this new platform would be keeping up with the current trends, keeping your content fresh and provide a brand new opportunity new customers.

But, is it effective?

Big audience, limited demographic

Although TikTok comes with a wide audience, 41% is made up of users aged between 16 and 24. When being developed, the app itself was made to target under 18’s and has done well to attract the younger generation. That’s all well and good, especially if your a business that also targets that age bracket, but for those that don’t may find posting content onto TikTok would not gain the expected traction.

That said, these brands are already using it…

Brands such as Fenty Beauty, Netflix, Asos and Boohoo are jumping onto the TikTok bandwagon; reaching a whole new audience and gaining traction for their brand and services.

Does your business need a helping hand with marketing and getting the attention it deserves? Give Limely a call to see what we can do for you.


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