If you’re a regular here on the Limely blog, you’ll be fully aware that we’re suckers for Magento 2
And we have published a number of articles singing and dancing about its endless list of features and possibilities that add up to one amazing ecommerce website. But as good as all those vital features, pages and categories are, they don’t resonate with the customer as much as good content does. Great products, services and shopping experience do well to attract users, but it shouldn’t stop there.
Applying top-notch content to your ecommerce site is what can take it to the next level. It gives your brand a voice and allows you to reach out and create a relationship with your customers; helping you and your business more than you think by creating an experience, rather than just a website.
But how does content contribute to sculpting a great user experience on your Magento 2 site?
Enhances the shopper’s experience
Great content has the potential to act as a helpful shopping assistant; guiding and funnelling the customer through the store to make their shopping experience easy and even enjoyable. As amazing your products and the layout of your website may be, they, unfortunately, cannot speak for themselves. Adding the right words and images here and there can answer questions, engage interest and guide the customer from the initial browse to proceeding to checkout.
Content can be interjected through product and category descriptions, FAQs, meta descriptions, blog posts, and even SEO content; all of which provides the user with everything they would need for a flawless shopping experience. Using content in this way allows the customer to shop with as little help as possible – making for a smooth shopping experience where they feel in control, and this is what will keep them coming back time and time again.
Capturing your brand’s tone
The basis of every online store is its available products and the ability to shop online and order product straight to your home. It’s the brand, the company and their style which allows an online store to stand out amongst the rest. One way to present your company and its unique tone is through your content.
With words, the world is your oyster and there are so many different directions you can take your content. Whether you want your site to read as fun and conversational to show the humans behind the company, or you’re looking to evoke a level of quality and luxury to your brand – all can be done through your choice of content. Either way, using your content you can reach out to your customers and begin to set the precedent of your brand and it’s products.
Building Customer Relationships
Whilst your content has been enhancing the shopping experience as well as presenting your brand’s tone, it’s also been surreptitiously solidifying your customer’s relationship with your brand. Content which is easy to understand, that is helpful and does well to represent your business ties the whole online store together and helps to sustain trust and reliability.
These are two very important features of an ecommerce website, especially when customers are expected to put some of their most private information into your hands. With flawless content that is there to do nothing but help and guide the user, as well as add a bit of flair to your site, users will feel comfortable, trust your online store and feel more willing to buy your products/services.
Are you looking to spice up your content to enhance user experience but don’t have to skills to do so? Contact Limely today to see what we can do for you.